This is a guest blog post Brian Balfour, Co-Founder and VP BD and Marketing, of Viximo who helps social applications and games get distribution on social networks beyond Facebook. Part 1 of this series can be found here.
In the two years since social gaming has taken hold, Facebook as a distribution platform has largely driven the success of the industry. But there is a huge, largely untapped opportunity for social games beyond the site, and although game developers are slowly beginning to tire of the challenges of distributing on Facebook and are thinking beyond it, it appears that they may not be fully aware of the size of this opportunity.
