Posts Tagged ‘Social Influence’

How Social Influence Has Changed the Game of Promotional Giveaways

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When did subject-line bait like “you may already be a winner” and “you have been chosen” become a real thing? If you’ve been checking your junk email lately, you might have noticed that promotional giveaways have gotten a lot more interesting, in part because brands are now able to measure a person’s influence online through social media tracking sites like Klout. Here are some emerging trends.

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A Complete Ranking of the Most Popular Profiles on Google+ and 5 Other Social Networks

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Social ranking sites like Klout have made a person’s influence online very valuable to both brands and consumers. But the next wave of influence tracking systems might look more like ZoomSphere, a site for ranking brand and profile pages on Facebook, Twitter, Google+, Youtube, LinkedIn, and Pinterest.

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Time Magazine's Social Influence Index Led By Obama, Gaga, Kutcher

influencelogo Time Magazine yesterday published their list of the most influential people in the world, and along with it published their new “Social Influence Index,” which measures appeal by analyzing Facebook and Twitter. The algorithm adds up followers on both Facebook Fan Pages and Twitter accounts and applies a basic formula to even the influence of each network. Leading the pack was President Barack Obama, followed by Lady Gaga, followed by Ashton Kutcher. Ashton Kutcher? This can’t be right.

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