This year advertisers paid $3.5 million for a 30-second spot during the Super Bowl and $1.7 million for an ad during the Academy Awards. Was it worth it? Check out this postmortem on which of the two live television events gave brands the most bang for their buck.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
It’s a surprise to some, but email marketing is still one of the most powerful forms. While social media is important to get the word out, there is still nothing that generates click through than a well timed email to a person’s inbox. That said, a recent study shows that while social and email battle for clicks, the best answer is to use both in one go.
This week, Daily Candy is looking for a director of product management for its web and social product lines, while Magnet Media is on the hunt for a new social marketing manager. VideoHelper is hiring a copywriter & social media marketing specialist, and Lebanese American University is seeking a social media coordinator. Get the details on these jobs and more below, and find additional gigs on mediabistro.com.
For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.
Magnet Media is looking to add a social marketing manager to its creative/production department, but you’ll need to meet certain criteria to land this New York-based gig.
Yeah, yeah, we all know that print is dying – and that Facebook is helping it along. Well, that process is likely to gain momentum next year. While online marketing has traditionally been a conversion game, it looks as though businesses are getting ready to approach the web with a more open mind.
Thanks to Amazon, LivingSocial’s CEO Tim O’Shaughnessy has the money and resources to make a run at Groupon’s deal-of-the-day throne. Read on to find out precisely how he plans on doing it.
Nadine Cheung, our jobs correspondent regularly highlights great social media jobs in “The Job Post”.
Calling all social butterflies! Gilt Groupe is looking for a tweet-happy, status-obsessed director of social marketing to join its New York office. It’s the deal of a lifetime for your career — kind of like getting a Marc Jacobs bag for half off, but better. Read more
Nadine Cheung, our jobs correspondent regularly highlights great social media jobs in “The Job Post”.
If you have a few years of social media experience, and you want to elevate your career with a powerhouse company, listen up. Nickelodeon is looking for a social media expert to join its Parents & Preschool Digital group and manage the Facebook and Twitter accounts for ParentsConnect.com and NickJr.com. Read more
Nadine Cheung, our jobs correspondent regularly highlights great social media jobs in “The Job Post”.
You’ve got tweets! AOL has been making some major changes lately, and now the Web company is on the hunt for a Twitter-y, Tumblr-y, techie-loving individual to become its new social media director. The gig involves driving online buzz, traffic and strategy with a distinct combination of leadership, excellence and fun. Read more
Nanigans, a social ad optimization service, is offering social application and website developers real-time, pay-for-performance Facebook advertising solutions. Their system measures ad performance by examining targeted, individual responses to ad images and copy and adjusts the budget, bids, and time-of-day based on this data. This is a follow up to our video with their CEO from yesterday’s Social Developer Summit.
