Information on Twitter and Facebook pertaining to the arrest of activist Alaa Abd El Fattah in Egypt on Thursday spurs fear and anger online.
Black Friday, Small Business Saturday, and Cyber Monday … It’s almost like social media was created to promote deals during the holiday shopping season.
The post-Thanksgiving shopping season starts earlier every year. There were many people camped out days before in traditional Black Friday Shopping Style. Stores, such as Staples, had Black Friday deals all week. Others, opened their doors early on Thanksgiving Day.
Here are 5 fantastic social media holiday shopping campaigns:
While friends who work at traditional companies are talking about holiday parties and potlucks, those who work on their own might be feeling like something is missing. After all, social media people are, by nature, social. The company atmosphere seems especially important for those who work developing virtual communities.
Los Angeles is known for much more than the entertainment industry. A hub for startups, there’s no shortage of up-and-coming social and tech businesses.
Great businesses frequently come from the sheer virtue of working on something else. And no one knows that better than Angelenos. Two years ago, Kyla Brennan was working at a company in Santa Monica-based incubator Science, when she developed the idea for HelloSociety – a Pinterest marketing and technology firm that represents the most-followed users on Pinterest. Read more
LA’s Tech scene is growing and, along with it, the number of LA-based social media sites. One of the most recent additions is cyPOP – a new type of social media platform which connects people through common interests.
Co-founder and president Josie Baik started the company when she was a student at the University of Washington. Now, an MBA student at the University of Southern California, Baik continues to learn, as her company – which relocated to Los Angeles earlier this year – grows. Like many passion projects, cyPOP, still in beta, grew out of the founder’s need: she took her childhood loneliness and attraction to social media communities and build a business. Read more
Halloween is tomorrow. Do you know what you are going to wear? Are you are a procrastinator who could not decide on a costume? Or did you just decide today that you want to dress up?
Nearly 70% of typical costume wearers admit social media like Facebook and Pinterest impact their costume choices, according to a survey done by Savers/Value Village. “Nearly half of them say they get inspiration from looking at their newsfeed, like photos of what others wore,” shares Sara Gaugl, Savers spokesperson. “Nearly 40% say they put in more effort to wear something different every year because they know pictures of them will be posted on social media.” Read more
No matter what the city, there is always competition to have the best event and draw the largest crowd. The main challenge is to get the word out about your event … and to help the potential audience see the value in attending your event instead of another. Although there is a lot to be said about old-school marketing – flyers, ads, newsletters – social media is an excellent resource for spreading the word: create an event page, choose a specific hashtag, and promote it regularly on social media. And that’s just for starters! Read more
Every major brand sinks lots of money into social media marketing and their local pages are left to languish. Here’s a startup that can help companies leverage their local markets by providing targeted content for local customers.
Hosting an online event is an excellent way to call attention to your brand or company. But how do you fight through the noise, so your event gets the attention and attendance it deserves? Read more
There’s a lot of BS out there about measuring the ROI of social media, so here are ten practical bits of advice you can act on now.