General Mills, Macy’s and Sallie Mae all learned the hard way how angry consumers on social media can quickly damage a reputation.
While demonstrating ROI is improving, it still remains the biggest challenge for marketers.
Forty percent of marketers want to reinvent their roles, but only 14 percent believe they know how.
With identity becoming increasingly tied to social profiles, there can be serious consequences for creating fake or parody accounts on social media.
Once upon a time, the hashtag was a pound sign.
Twitter and Facebook are not to blame for anyone’s relationship problems. The blame lies with the person in the relationship, violating the terms of that relationship.
Customers are turning to social media for their customer service needs, and airlines are answering the call.
Brand voice is an expression and reflection of the human beings behind the brand.
Google Hangouts and Google Talk face outage. WhatsApp CEO says Facebook acquisition won’t affect privacy. These stories, and more, in today’s Morning Social Media Newsfeed.
Women are more likely than men to consume and share news on social media.