Brooklynites love Brooklyn Bowl for its 16 bowling lanes, live concerts, cushy leather seats, fried chicken from Blue Ribbon, and selection of Brooklyn Brewery beers, but how does the rest of the world discover a remote corner of Williamsburg that’s big enough for a whole bowling alley? And how does the venue keep New Yorkers coming back for more? Social media.
In April, the Securities and Exchange Commission ruled that companies can use social media to disclose business information instead of sending a press release as long as the investors have been notified in advance. Marketwired commissioned research to see how Wall Street would react to the news and discovered that 70 percent of investors under 40 believe the ruling is beneficial. In addition, 60 percent of these younger investors use social media to make decisions. This infographic has the details.
Can disaster victims get by with a little help from their Facebook friends? This infographic makes a case for social media as the new face of disaster response by illustrating the role that social networks played in the Haiti earthquake of 2010, Japan’s tsunami and earthquake in 2011, and Hurricane Sandy in 2012.
A new study suggests that people prefer to go straight to the source when it comes to learning about social media. Influence analytics company Appinions reports that the most influential brands on the topic of social media are primarily social brands like Facebook and Twitter.
Twitter chats are an excellent way to catch up with your audience. You can show expertise, as well as develop and expand your community. There’s no pressure to participate. You can sit back and read the chats in real time, and join in when you are ready.
Yahoo CEO Marissa Mayer sparked debate among remote workers worldwide when she introduced a new telecommuting policy in February that sent many of her own employees back to the office. After a period of silence, Mayer defended her decision, adding that it “was wrongly perceived as an industry narrative.” Wrong or not, she had the public’s attention. This analysis of public sentiment by social media management company SDL shows that while people’s perceptions of Mayer improved when she extended maternity leave for new mothers and added some perks for fathers and adoptive parents, their interest in the story waned overall.
“If my listeners don’t call, tweet, text, email or Facebook, I don’t have a show,” said Jay Mohr in the latest installment of Mediabistro’s So What Do You Do? The man of multiple media who currently hosts an eponymous show on Fox Sports Radio has an engaged following on social networks, and even got his fans to start tweeting about his sponsors. So how exactly did he manage to do this?
A cautionary tale became a story of compassion when social media users rallied to help a man who lost his life savings trying to win an X-Box for his kids in a carnival game and walked away with nothing but a stuffed banana with dreadlocks as a prize.
Social media analysts predicted that “Iron Man 3″ would bring in more than $300 million in the box office this weekend, but results show that ticket sales, although high, were not quite that high. But it’s not all bad news for social media as a prediction tool. Based on Twitter alone, Salorix was able to correctly place 3 films in the top 5 seats — “Iron Man 3,” “The Iceman,” and “Love Is All You Need” — and accurately predicted that the superhero blockbuster would lead ticket sales by a wide margin.
Sales professionals see the value of social media, but are still in the early stages of measuring ROI, according to a report conducted by Forrester Research and commissioned by Hearsay Social.