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Study: Google Ads Work Better Than Facebook’s (Boston Herald)
Facebook may be this week’s stock market darling, but when it comes to online display advertising, search engine Google provides advertisers with “significantly more value” than the social media giant in terms of growth rates, performance, targeting options and formats, according to a study released Tuesday. The study compares the value of Facebook advertising to Google’s Display Network. PC Magazine Facebook moved quickly — again — to address concerns that it wasn’t doing enough to satisfy mobile users, buying the developers of the Lightbox Android photo app. However, the company also made it clear that Facebook was not acquiring the company or the photos that users had stored on the Lightbox website, just the developer team. AdAge General Motors said Tuesday that it is “reassessing” its spending on Facebook advertising — about $10 million — but “remains committed” to the social network as part of “an aggressive content strategy with all our products and brands.” Meanwhile, Scott Monty, Ford’s head of social media, said that the automaker is bullish about Facebook ads — particularly “sponsored stories” that contain a social layer — and intends to “accelerate” spending on them. AllFacebook Facebook followed up last week’s introduction of its app center with two new metrics to its insights for applications: app ratings and negative feedback. The new app ratings dashboard will bring developers information on how users rated their apps with the five-star ratings system Facebook recently implemented. The negative feedback feature shows developers how many times stories from their apps have been hidden or reported as spam, as well as how many times the app itself has been blocked. Mashable Two Colombian criminals almost got away with robbing an Internet cafe, but one of them checked Facebook first — and ended up being identified and arrested because he forgot to log out. The two men whipped out guns at the cash register to demand money and made a clean getaway on a motorcycle. After the men escaped, an employee at the cafe called the police turning in information from the Facebook page that led to his arrest. Read more
