An interesting and rather clever social media move by Pepsi was buying competitive keywords that resulted YouTube searches for “Coca-Cola” generating a sponsored link to the Pepsi polar bear spot. Of course, Coca-Cola retaliated and searches were redirected to coca-cola.com.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Glee has been at the forefront of the social media scene for some time now, but their new Superfan video player is taking the show’s social media campaign to the next level. The Glee Superfan player, which is available on the Fox website, makes it easy for fans to share and interact with Glee content with a branded video viewing experience like none we’ve seen before.
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While the recent UK election might’ve fallen short of being a political social media revolution, British politicians aren’t done with social media experiments yet. It’s clear that UK political leaders are hoping to line themselves up as social media leaders, at least in the political space, and the impact of social media on this past election was just a first step. And, as is to be expected, some of these first steps will be shaky – but they appear to be headed in the right direction.
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The Special Olympics launched a major online social media campaign on March 31st called “Spread the Word to End the Word.” And what word would that be? The R-word. “Retard.”
The word has a derogatory meaning in many aspects of our culture, and when used in jest or otherwise, the result can be damaging and has a lasting effect on organizations such as The Special Olympics that fight to empower people with disabilities. The social media campaign itself was a success, and The Special Olympics is quick to attribute the power of the individuals that make up the various social networking sites for their support.
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