Big brands are trying to leverage the ephemeral messaging platform to reach younger audiences.
Social Media Marketing
Many social media marketers think they’re on the ball because they use hashtags and visual content, but they’re missing two key elements.
Social profiles provide rich consumer interest data that brands need to use to build substantive social media connections.
Outerwear company Poler was looking for a way to optimize and streamline its social media efforts.The result was a ten-fold boost in sales.
If you’ve decided that Facebook is the right platform for your small business, this handy guide can help you get started.
Instagram is a great place for brands with highly visual products to connect with consumers.
Wildfire announced that it would focus its efforts on integrating with Google. What does that mean for social media marketing?
The CEO of social marketing company LiveWorld gives tips on how companies can manage successful social strategies without becoming overwhelmed.
This new social media management platform lets large organizations develop unified brand strategies using a central dashboard.
Amtrak is sending a train from L.A. to Austin, Texas, just in time for SXSW, loaded with 30 entrepreneurs and digital thought leaders.