Wildfire announced that it would focus its efforts on integrating with Google. What does that mean for social media marketing?
Social Media Marketing
The CEO of social marketing company LiveWorld gives tips on how companies can manage successful social strategies without becoming overwhelmed.
This new social media management platform lets large organizations develop unified brand strategies using a central dashboard.
Amtrak is sending a train from L.A. to Austin, Texas, just in time for SXSW, loaded with 30 entrepreneurs and digital thought leaders.
With more than 65 percent of time spent on social media occurring via mobile device, it’s time for marketers to get serious about delivering rich media optimized for mobile.
Marketers are investing more in social marketing, but still struggle to quantify its benefits.
We’re halfway through the Sochi winter Olympics and the athletes aren’t the only ones engaged in competition. Brands are also jockeying to see which social media strategy is the biggest success during this global event.
Pinterest has recently emerged as one of the most important social networks for social media marketers. Here are some tips to boost your following.
There are millions of opportunities to monetize every search, view and every click on YouTube. Neither YouTube nor advertisers are willing to waste any of those opportunities on bots or scams.
As social media platforms turn into pay-to-play advertising mediums, brands are looking for new ways to earn engagement from their fans.