This new social media management platform lets large organizations develop unified brand strategies using a central dashboard.
Social Media Marketing
Amtrak is sending a train from L.A. to Austin, Texas, just in time for SXSW, loaded with 30 entrepreneurs and digital thought leaders.
With more than 65 percent of time spent on social media occurring via mobile device, it’s time for marketers to get serious about delivering rich media optimized for mobile.
Marketers are investing more in social marketing, but still struggle to quantify its benefits.
We’re halfway through the Sochi winter Olympics and the athletes aren’t the only ones engaged in competition. Brands are also jockeying to see which social media strategy is the biggest success during this global event.
Pinterest has recently emerged as one of the most important social networks for social media marketers. Here are some tips to boost your following.
There are millions of opportunities to monetize every search, view and every click on YouTube. Neither YouTube nor advertisers are willing to waste any of those opportunities on bots or scams.
As social media platforms turn into pay-to-play advertising mediums, brands are looking for new ways to earn engagement from their fans.
Say you’re the Queen (or King) of Social Media. You’ve got your Facebook page all set up, with posts scheduled for the next two weeks (yeah, you’re that organized). You’re the Tweetmaster General, wrangling lengthy phrases into 140-character bombs of wit. Your Instagram is a kaleidoscope land of visual teases. And your Vines are shared across the universe by all of your adoring fans.
But when all of your loyal followers, subscribers, customers click the link directing them to your website, they arrive to find a website that it’s kind of… meh.
Yeah, you need to fix that.
This year, all the signs point to increased marketing budgets with heavy focus on social and content marketing. While marketers know there’s value in social, in 2014, they’re getting more focused on being more strategic about their efforts and measuring results.