Recent algorithmic changes have rendered earned media less effective. The solution, says Facebook, is buy more ads.
Social Media Marketing
Ford celebrates 50 years with the #mustanginspires by asking 15 artists on Instagram to share their inspiration leading up to the reveal of the new Mustang.
Fifteen percent of social media reviews will be fake by 2014.
With studies indicating that posts with images in them are more engaging for social media audiences, of course someone would set out to discover the secret to generating more likes on Instagram.
The pound sign (#) used to be a thing we pressed at the end of entering numbers in an automated system. This all started to change in 2007 with the introduction of hashtags which used the pound sign as a folksonomic tag.
Despite recent reports that marketers are getting smarter about their marketing tactics, Forrester surveys indicate that marketers are only half satisfied with the value they’re getting from Facebook and Twitter.
Tuesday, Twitter announced new visual enhancements with images and videos from Vine visible right in the stream.
According to a recent survey more than 30 percent of ad agency executives think they’re already paying to run Facebook video ads. Of course, this capability isn’t even available yet.
One of the biggest challenges with social media has been identifying the return on investment. A study recently indicated that a Facebook “like” could be worth up to $174. While businesses and social media marketers alike understand the necessity of building a Facebook following, for many the conversion from fan to paying customer is still puzzling.
Running contests from your Facebook page is super-viral marketing. And it’s easy. Anyone can do it — and that’s the problem. Everyone is doing it.