Google’s policies are once again under scrutiny as Microsoft and others have caught the company circumventing users’ privacy settings to track them with cookies. But Google representatives have pointed out that they are not alone.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
The Internet and the real world can be two very different places, but this infographic shows that a brand’s value in one is intimately tied to its performance in the other.
Social ranking sites like Klout have made a person’s influence online very valuable to both brands and consumers. But the next wave of influence tracking systems might look more like ZoomSphere, a site for ranking brand and profile pages on Facebook, Twitter, Google+, Youtube, LinkedIn, and Pinterest.
I had the opportunity to sit down with Eran Gilad, CEO of Social Media Management System (SMMS) Tracx to find out a bit about his company, as well as to glean some insight into how brands today effectively manage and monitor their social media campaigns. Check out his tips after the jump.
Social Media Monitoring is all the buzz. There are some amazing tools out there with price tags that run the gamut. There are few that provide interesting results.
While guest bloggers Wendy Goldman Scherer and Shelly Kramer hate to be the bearers of bad news, none is good enough on its own.
Spiral16 offers a web-monitoring platform and 3D visual-mapping tool that gathers and analyzes relevant, in-depth business intelligence. After the jump – what you need to know about Spiral16.
Crimson Hexagon is beefing up its Crimson Hexagon ForSight social media monitoring and analysis platform, enabling the company — which counts CNN and Dow Jones among its most prominent clients — to track more data and analyze more than 20 billion social-media conversations, Broadcasting & Cable reported.
The platform uses advanced statistical methods developed at Harvard University to disqualify irrelevant data, and it currently indexes more than 82 million social media posts daily, or some 2.5 billion monthly, according to B&C.
CEO Scott Centurino told B&C, “To realize business value from social-media monitoring and analysis, companies need to do more than count how many times their brand is mentioned.”
Monitoring your child’s online behavior can help protect them from threats, but it isn’t always easy to find the time or the privacy to do so. That’s why SafetyWeb has created a new child protection app for mobile devices to help parents monitor their child’s activity on the go. It is designed to send parents immediate alerts if their children are engaging in high-risk online behavior, so that they can act quickly. With all of the privacy and data issues cropping up around the social web lately, this type of application is sure to offer many concerned parents a sigh of relief.
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Peoplebrowsr’s Viral Analytics facilitates the searching and filtering of online conversations in real time, over an extended period of time, across events, global social media stats, keywords and brands. The service is fed by a custom database with millions of social media conversations already stored and indexed.
After the jump – what you need to know about PeopleBrowsr’ s Analytic.ly. [Note that updated information on the Peoplebrowsr platform was posted on Social Times on March 18, 2011.]
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