Waze app is a high-end navigation tool and also a social, fun experience that is free and completely user-generated. I had a chance to visit the Waze office in Israel and talk with the VP of Community and Operations, Fej Shmuelevitz, about how Waze has grown as a result of immense community engagement.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Booyah, creators of the increasingly popular mobile social “check-in” game MyTown — currently exclusive to the Apple iPhone — have added another campaign partner, this time the Travel Channel for their Food Wars TV show. Food Wars travels to different cities and has two establishments battle it out over who serves a best particular dish, such as the town’s best chicken wings.
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The USPTO just granted Apple a patent for iGroups, a mobile social networking application that could have immense value in this arena, especially if the relevant features are released as part of a public API for the company’s mobile devices – namely iPhone, iPod Touch and iPad. Social Times takes a look at some of this patent’s details, followed by a list of potential mobile social networking uses.
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Social game developer Playdom has marked its entry into iPhone applications with the release of Mobsters: Big Apple. It links your mobile game to your online game, which is currently on MySpace. Already a social game, Mobsters was rather popular on the MySpace network, making the new iPhone game an extension of the online game version.
That means there’s a more seamless continuation of game play for users, whether they’re online or on their iPhone. It’s a smart move, as it carries over the social and gaming aspects of Mobsters, maintaining the sociability of the game itself.
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