Samsung and Digitas launched a social technology program called Hunch that enables movie fans to interact on a microsite as a social movie experience. The catch is that you have to have a Samsung television with the program called The Smart Living Room. The program invites movie viewers to learn more about their friends’ movie interest as well as own, and ultimately create a customized, social movie watching event. The Hunch program is equipped with search, web browser and over 400 apps. That’s a lot of apps for movie watching.
