Posts Tagged ‘Social Networking’

Report the News — Not On The News — Says Time, Inc. Panelist

Moderator of the Medill Club Ethics Panel 2012 with two alums

Moderator of the Medill Club Ethics Panel 2012, Professor Jack Doppelt with alums Joyce Hanson and Sally Fryberger

Brian Moylan, an editor at Gawker Media (and self-proclaimed “Gawker shit talker” on Twitter), remembers a recent spate of 20 minutes that seemed like the longest ever. He couldn’t click the refresh button on enough browsers fast enough. Having just spotted a Tweet on Billy Crystal’s feed announcing the nine-time Oscars host would be emceeing the Academy Awards yet again in 2012, he posted the news.

Moylan then realized the Academy had not yet confirmed the information—and anxiously awaited confirmation hoping the post would not have to be taken down (or crossed out and amended).

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3 Ways To Appropriately Prepare Your Client For Social Media Marketing

prepare

Clients will expect you to be able to prepare them for social media marketing. By providing them with the appropriate information, you will be able to release some of their initial anxiety, while also promoting the need for your services.

Think what it would be like to be sitting on the other side of the conference table, especially if this was your first time investing in social media marketing. What type of questions would you ask, and, if the right questions were asked, what kind of answers would you be looking for?

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Get Social or Perish, Says Hearst-Columbia Changing Media Landscape Panel

Photo By Ted Regencia, @tedregencia
 

Photo By Ted Regencia, @tedregencia

This year, editor in chief of Black Enterprise, Derek Dingle, started Tweeting. It wasn’t during a press conference. It was during a boxing match. He was watching Bernard Hopkins, who was about to become the oldest heavyweight champion ever, cheering him on through the social network.

Readers joined his playful oldies-take-on-young-bloods banter. “Yeah,” one of his followers responded. “We’re going to show those young guys.”

“I was getting an immediate response from readers,” says Dingle, “developing connections with individuals, and a network.” In a flash, he got it.

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