The industry leader drives four-times more referral traffic than its closest competitor.
A couple dies after falling off a rocky edge in Portugal while taking a selfie. Benchmark returns 5.3 million shares of Twitter stock. These stories, and more, in today’s Morning Social Media Newsfeed.
Despite the panic over Facebook’s decline in organic reach, the social network still drives more referral traffic than all other top platforms.
According to data from Shareaholic, Facebook and Pinterest drive the most social media referral traffic.
Visitors who arrived directly to news sites spent more time looking at more pages compared to those from search or social.
Google+ will outpace Facebook in sharing of online content among U.S. users by February 2016, according to a new study from search and social analytics firm Searchmetrics.
IBM rocked the Twittersphere this morning with the disappointing news that Twitter contributed absolutely nothing to referral sales on Black Friday. By IBM’s calculation, social media sites referred less than one percent of site visits and an even smaller fraction of sales.