According to data from Shareaholic, Facebook and Pinterest drive the most social media referral traffic.
Visitors who arrived directly to news sites spent more time looking at more pages compared to those from search or social.
Google+ will outpace Facebook in sharing of online content among U.S. users by February 2016, according to a new study from search and social analytics firm Searchmetrics.
IBM rocked the Twittersphere this morning with the disappointing news that Twitter contributed absolutely nothing to referral sales on Black Friday. By IBM’s calculation, social media sites referred less than one percent of site visits and an even smaller fraction of sales.