There is a misconception in the B2B industry that social currency impacts consumers only.
Research indicates that people share content that inspire certain emotions — especially when it makes them happy.
+1s on Google+ increase search engine rankings more than Twitter or Facebook.
When it comes to the sharing economy, things are often very transactional. However, Gifteng, wants to make social sharing more about generosity.
According to a survey from Crowdtap, brands will have the advantage over teams when it comes to Super Bowl social media chatter.
Hootlet, Hootsuite’s browser extension for Chrome, has just received some serious updates. Sharing web-content with your friends and followers is now easier and more convenient than it’s ever been.
eBooks may seem like the perfect format for social reading, but kids say that print books are still better for bedtime stories and sharing with friends, according to a report by Scholastic.
Google+’s audience might not be as big as Facebook’s, but at least one publisher has found success there among readers. This week, Financial Times announced that its brand page has amassed 1 million followers. An FT spokesperson was kind enough to tell us how they did it.
There’s a theory that labeling Google+ a social network is missing the point because it’s actually a tool to integrate social into search. If that’s the case, we can expect to see more “your friends have shared this link” tags in our Google search results in the near future. A recent discovery by Stateofsearch shows that Google is not only highlighting the stuff your friends share, but are now giving you a way to thank them for sharing it.
Popular sharing platform AddThis just celebrated their fifth birthday and to mark the occasion they’ve released an infographic that takes a look at social sharing trends based on their five years of experience.