Posts Tagged ‘Social Shopping’

3 Reasons Email Marketing Is The Most Effective at Reaching College Kids

campuslive

If you listen to today’s social media pundits, it would be easy to believe that email marketing is neither effective nor relevant in today’s digital environment. The logic goes that email has lost its luster to ‘sexier’ marketing channels like Facebook, Twitter, and Foursquare, especially when the target audience is tech-savvy college students. Contrary to popular belief, email is the best engager of college kids as Boris Revskin, CEO of CampusLive, explains after the jump.

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LivingSocial Buys Ticket Monster Expanding Further into the Asian Market

ticketmonster

When LivingSocial’s purchase of Ticket Monster is sanctioned, the social shopping platform will be operating in 23 countries. LivingSocial is in part owned by Amazon and already has a foothold in Asia. In June the company purchased Ensogo and DealKeren, creating a strong presence in Thailand, Indonesia, and the Philippines.

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Facebook Users Link, Like, Love with American Express

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The process starts with users selecting deals they like from their Link, Like, Love. The selection is linked to their card. They just use their card at the time they are ready to redeem the offer and receive their discount. The discount is indicted on their monthly statement. If the card member is really excited about the deal, she can share it with her friends.

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BuyWithMe Acquires Edhance for Merchant Cash Back Deals

buywithmeedhance

“This acquisition fundamentally changes the daily deal industry and is a true win for our merchants and consumers alike,” commented Jim Crowley, CEO of BuyWithMe. “The daily deal model is an incredible demand generation tool for merchants, but until today the industry has failed to provide merchants a means to create, manage and measure not just deal results but ongoing customer loyalty, reward and engagement programs post the initial promotion.”

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