Posts Tagged ‘Social Shopping’

There’s no denying that the way we shop is changing drastically and a fun motion infographic from Resource Interactive is exploring these changes.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

The information answers questions like what items people were most excited about purchasing, where they plan to make most their purchases and whether they were shopping for themselves or someone else.

If you listen to today’s social media pundits, it would be easy to believe that email marketing is neither effective nor relevant in today’s digital environment. The logic goes that email has lost its luster to ‘sexier’ marketing channels like Facebook, Twitter, and Foursquare, especially when the target audience is tech-savvy college students. Contrary to popular belief, email is the best engager of college kids as Boris Revskin, CEO of CampusLive, explains after the jump.

It will be interesting to see how Walmart develops its social shopping network with the team for OneRiot now aboard. The largest retailer in the country is known for its great savings for shoppers. But of late, it is developing a strong online presence with recent acquisitions of online advertising companies.

Users can also choose to follow gift recommendations by select curators, in the same way that one follows Twitter users to get curated news and information.

This unique twist of combining daily deals with philanthropy has led Sharing Spree to 500% subscriber base growth since January, and even better, the site has now donated $167,000 to non-profits and schools.

Executives surveyed for the report stated that social media was viewed as ‘most important’ (65%) for the upcoming shopping seasons along with email ranked second (46%) and content marketing third (45%).

When LivingSocial’s purchase of Ticket Monster is sanctioned, the social shopping platform will be operating in 23 countries. LivingSocial is in part owned by Amazon and already has a foothold in Asia. In June the company purchased Ensogo and DealKeren, creating a strong presence in Thailand, Indonesia, and the Philippines.

The process starts with users selecting deals they like from their Link, Like, Love. The selection is linked to their card. They just use their card at the time they are ready to redeem the offer and receive their discount. The discount is indicted on their monthly statement. If the card member is really excited about the deal, she can share it with her friends.

“This acquisition fundamentally changes the daily deal industry and is a true win for our merchants and consumers alike,” commented Jim Crowley, CEO of BuyWithMe. “The daily deal model is an incredible demand generation tool for merchants, but until today the industry has failed to provide merchants a means to create, manage and measure not just deal results but ongoing customer loyalty, reward and engagement programs post the initial promotion.”