The reported is called The 2011 Social Shopping Study, which is formulated from surveying more than 1,000 consumers about their online shopping experiences and habits. The survey even covered how engaged they were with brands and retailers that are connected to online channels, including in-store purchases.
LivingSocial Adventures plan is to bring together a number of merchants to offer fully customized and uniquely enjoyable experiences ranging from river tubing and beer tasting excursions to sushi-making classes to Summer Camp for “Grown-Ups”.
Social commerce is probably on the business minds of every retailer who want to tap into the endless opportunities of social media. According to a recent study, Facebook is not a favorite platform for social commerce, but is a favorite for those who like to shop on the internet.
This last week, Dealshelve, the Malaysian based daily deals aggregator, received a letter from Karl Chong, CEO of Groupon Singapore (Beeconomic Singapore) asking Dealshelve to remove all Groupon deals from their site by July 6, 2011 or face legal action.
Besides serving as a personal museum, Mine.co allows members to catalog their collections. They can even meet and network with other collectors. The idea is to buy, sell, trade and even brag a little or offer advice though personal blogs.
OpenSky has grown since the change without any marketing efforts. In a time space of a few weeks or more, the site holds 200,000 members and one million unique visitors. Those members have created 800,000 connections; they follow on average 4 curators each. Tailoring 50 notable curators instead of 5,000 bloggers, the site is selling hundreds of thousands of dollars worth of product each week.
With Groupon’s impending IPO, the online dealmaking coupon platform is experiencing some naysayers, bringing uncertainty to the venture. The notable revenues were in excess of $700 million followed by a staggering growth rate of over 2,000%. The company still managed to lose $413 million in 2010.
Payne also said eBay is furthering its overall strategy to engage top consumers and merchants by enabling them to buy and sell any type of product via mobile, social and local commerce whenever and wherever users decide to shop. “The very nature of shopping is changing dramatically,” he said. “We’ve been in business for 15 years. In terms of the Internet, that’s a long time. We’ve learned a lot along the way. People are shopping differently. We see this as a challenge and an opportunity, but mostly an opportunity.”
“I can’t believe we managed to keep it a secret!” Mercury President and CEO Chris Balfe told The Business Insider. The shopping site went live earlier this week with savings offers from longtime ad partner LifeLock.com as well as Chocolate.com.
Google Places told their readers, “In addition to taking your Google Places ratings and reviews with you, we also thought it’d be useful if you could more easily rate and review on Google the places you’ve found elsewhere in your travels or on the web.”
