While search and social account for 54 percent of traffic to retail sites, retailers post less than 2 percent of their products to social shopping sites.
E-commerce carts are abandoned at a rate of nearly 70 percent, but Qubit can help online retailers counteract this challenge.
#AmazonCart enables users to shop directly from Twitter. The question is: Are consumers ready to shop directly from social networks?
Boutique retailers are using Instagram to connect with customers who prefer intimate shopping experiences and enjoy the thrill of the unexpected find.
RichRelevance studied the social shopping landscape and found that while Facebook is still the leader in retail conversions, Pinterest and Polyvore deliver better value overall.
Social shopping site Fab sold more than $6.5 million worth of bearded hats, colorful knives, and 200,000 more unique products between Black Friday, November 23 and Thursday November 29, 2012. The company reports that sales have quadrupled since 2011, when holiday sales totaled $1.7 million.
There’s no denying that the way we shop is changing drastically and a fun motion infographic from Resource Interactive is exploring these changes.
The information answers questions like what items people were most excited about purchasing, where they plan to make most their purchases and whether they were shopping for themselves or someone else.
If you listen to today’s social media pundits, it would be easy to believe that email marketing is neither effective nor relevant in today’s digital environment. The logic goes that email has lost its luster to ‘sexier’ marketing channels like Facebook, Twitter, and Foursquare, especially when the target audience is tech-savvy college students. Contrary to popular belief, email is the best engager of college kids as Boris Revskin, CEO of CampusLive, explains after the jump.
It will be interesting to see how Walmart develops its social shopping network with the team for OneRiot now aboard. The largest retailer in the country is known for its great savings for shoppers. But of late, it is developing a strong online presence with recent acquisitions of online advertising companies.