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3 Reasons Email Marketing Is The Most Effective at Reaching College Kids


If you listen to today’s social media pundits, it would be easy to believe that email marketing is neither effective nor relevant in today’s digital environment. The logic goes that email has lost its luster to ‘sexier’ marketing channels like Facebook, Twitter, and Foursquare, especially when the target audience is tech-savvy college students. Contrary to popular belief, email is the best engager of college kids as Boris Revskin, CEO of CampusLive, explains after the jump.

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Walmart Nabs OneRiot to Bolster Walmartlabs


It will be interesting to see how Walmart develops its social shopping network with the team for OneRiot now aboard. The largest retailer in the country is known for its great savings for shoppers. But of late, it is developing a strong online presence with recent acquisitions of online advertising companies.

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