social - SocialTimes.com

Social’s Impact on Search – It’s All About Content

Neil Vidyarthi — Tue, 10 Jan 2012 13:25:17 +0000

Consumers are sharing more online every day. In fact, Facebook data reveals consumers share four billion things a day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before. From photos and videos, to status updates and recommendations, consumer-generated content is increasingly common and incredibly powerful.

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3 Ways To Appropriately Prepare Your Client For Social Media Marketing

CJ Arlotta — Tue, 22 Nov 2011 10:51:04 +0000

Clients will expect you to be able to prepare them for social media marketing. By providing them with the appropriate information, you will be able to release some of their initial anxiety, while also promoting the need for your services.

Think what it would be like to be sitting on the other side of the conference table, especially if this was your first time investing in social media marketing. What type of questions would you ask, and, if the right questions were asked, what kind of answers would you be looking for? continued…

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7 Social Times Stories You May Have Missed This Week

CJ Arlotta — Fri, 11 Nov 2011 15:00:23 +0000

If you are an avid reader of our daily content, you may remember reading a lot of articles that were vital to your title as a social media intellect this week.

Whether we were discussing slavery of the 21st century or providing you with successful tips for your LinkedIn profile picture, each story served its purpose in one way or another.

Even if you missed our vital stories this week, we put together a list for you, so that you don’t have to go searching through our archives. Take a few minutes to read each article, absorb the important points and move on with your day.

On behalf of our staff at Social Times, we would like to thank our military members for protecting us from harm and keeping us safe. Happy Veterans Day! continued…

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Crosswa.lk Helps You Find Apps and Connect With Friends

Ellie Cachette — Wed, 09 Nov 2011 09:01:53 +0000

App battle is all the rage. You know, when you whip out your smartphone and race to see whose map application can find directions to the Panda Express first, or whose app finds the best reviews? Or whose app finds discounts on General Tsao’s chicken?There’s an app for almost anything except finding the right apps. App overload. Now, some mobile app makers have made it easy to find apps using Crosswa.lk. The new app available for the iPhone helps you discover apps based on your personality as well as what your friends use and like.

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New Business Service Will Give You Online Video Rooms, Phone Conferencing and Payment Systems

CJ Arlotta — Mon, 17 Oct 2011 12:32:31 +0000

Typically, I’m not the one to rave about a company’s product in an article of mine, but this particular product deserves my full attention. vCita, a new way to engage and meet your online audience, helps enhance your business’s online presence by providing you with various services: online video meeting rooms, phone conference services, online payment systems and more. continued…

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Social Media Marketing Boot Camp: Early Bird Rate Ends on Sept. 8

CJ Arlotta — Tue, 06 Sep 2011 16:00:11 +0000

Social Media Marketing Boot Camp, an online event that features major speakers and small group workshops, begins in 22 days. If you’re looking to register for the early bird rate, your last day to receive this special opportunity is September 8. Interested in learning more about one of the speakers? Meet Robert Scoble. continued…

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Hulu Now Lets You Facebook Your Favorite Moments

Megan O'Neill — Fri, 01 Jul 2011 11:48:19 +0000

As more and more social TV apps pop up, it has become apparent that the future of TV is social. Hulu is jumping on the social bandwagon with a big announcement this morning—they are making the Hulu experience even more social with Facebook integration.

In a blog post this morning, Hulu Product Manager Betina Chan-Martin writes, “TV has always been a social experience. We gather with friends and family to watch our favorite shows, sporting events, movies, and news. When we get to work, we meet around the water cooler and chat about Tracy Jordan’s latest stunt in the previous night’s 30 Rock. We text each other during the results of The Voice, and we blog about the latest politician skewered in John Stewart’s opening monologue.” We rush to Facebook and Twitter to find out what our friends are saying about our favorite shows and join the conversation. Now Hulu is helping to get this social conversation started with Facebook on Hulu.

There are a few new features and actions that viewers can take, thanks to Facebook integration on the site. One of the coolest is a new feature that lets viewers comment on a specific moment in time while they are watching a video on Hulu. Say, for instance, that you wanted to comment on what someone was wearing in a particular scene or a specific line of dialogue from your favorite TV show. The new feature lets you do that, and then share that exact moment with your friends on Facebook.

Now users can easily log on to Hulu using their Facebook accounts and interact with Facebook friends directly from Hulu. Your homepage is tailored to you and you can check out your friends’ favorite shows and start and join in on conversations with people who follow your favorite shows. Additionally, you and your friends can recommend new shows to one another, helping you discover new content.

Connecting to Hulu with Facebook is easy. When you go to Hulu.com you will be directed to connect through Facebook Connect and then you can visit the ‘Community’ area to see what your friends on Hulu are doing.

This is amazing news for Hulu. We have seen again and again that people love to feel engaged and to be able to socialize with their friends while consuming video content, online and off. This added benefit will give Hulu a leg up over other services, not to mention a lot more traffic via referrals when users post comments and specific moments to their Facebook profiles.

Have you checked out Hulu’s new social features yet? What do you think of Facebook on Hulu?

Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.

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What Does Quopons Offer That Other Daily Deals Don’t Offer?

Kenna McHugh — Thu, 21 Apr 2011 16:30:07 +0000

Quopons is another daily deal website that launched this week in Miami, Florida. Quopons offers consumers “Fantastic Deals” on the best food, services, goods and events. The discounts can reach as high as 90% like Groupon and Livingsocial.com. So, what is so different about Quopons?
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Why Did Evernote Need to Go Social?

Katie Kindelan — Thu, 14 Apr 2011 15:15:07 +0000

Need a clear sign of where Evernote, and perhaps every other Web-based tool, is headed? Check out the note-taking service’s latest Windows update.

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Tapjoy to Developers: We Will Pay You

CJ Arlotta — Wed, 23 Mar 2011 15:00:42 +0000

Tapjoy, a company that provides monetization and distribution services, released today that they have a new way for independent developers to evolve their games into profitable and popular titles. According to the company, they plan to invest their resources and capital into pre-launch games that have the potential to become successful. If a game is chosen, it will receive monthly marketing credits to acquire new users through Tapjoy’s network of over 100 million social gamers and 200 million mobile consumers. continued…

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Top 10 Fastest Growing Facebook Games This Week – February 15, 2011

CJ Arlotta — Tue, 15 Feb 2011 10:30:11 +0000

Ravenwood Fair, reported as last week’s top weekly gainer, is at the top of this week’s list with a weekly growth of 1.1 million active users. As of now, Ravenwood Fair is about 500,000 active users ahead of It Girl, a Crowdstar creation.

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The Business of Optimizing Social Media… for Business

Richard Howard — Wed, 12 Jan 2011 14:45:52 +0000

In just a few short years, the widespread belief that social media was either not a viable advertising/marketing platform or an inferior one has been turned on its ear (and the experts who stated such are praying that nobody checks their blog archives). However, while tracking web traffic has been nearly perfected (along with the practice of optimizing said traffic through keywords), the same cannot be said when considering viral traffic through networks like Twitter and Facebook. However, a few savvy companies have swooped in to fill the void.

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Miso Continues To Forge Ahead In The Social TV Arena

Megan O'Neill — Mon, 06 Dec 2010 13:45:08 +0000

Back in April, Neil Vidyarthi let our readers in on a cool service called Miso that brings a fun social aspect to television viewing. Six months later Miso, which lets users check-in to television shows as they watch, share what they are watching with their friends, earn badges and keep track of their own viewing habits, has grown by leaps and bounds. Katie Smillie (Marketing/Product/Partnerships at Miso) and CEO Somrat Niyogi told me about what’s new at Miso via email. Read on to find out how Miso is working to make television more fun and social.
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Is Your Social Media Expert Actually Credible? 5 Steps to Find Out

darkojohnson — Tue, 30 Nov 2010 14:26:54 +0000

I want to suggest a few questions to ask (and a few things to check) to determine whether a social media expert or his company is credible to give you advice/consult you on social media. What’s the expert’s definition of social media? How will he measure the success of your campaign? Do they have an experience in working with companies of same size? More of these questions (and explanations of what they mean) below. continued…

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Only Wealthy Consumers Use Social Media? Really?

Ellie Cachette — Fri, 12 Nov 2010 11:15:22 +0000

According to a post this week by Network Solutions if you want to target wealthy consumers you need to get social and while wealthy Americans are using social media less often than others, its a great idea to market to the wealthy community via Facebook.

Stemming from a recent poll by SEI it was concluded that high net worth individuals use social media more than average Americans but not as frequently and on a more personal level. SEI surveyed 46 wealthy individuals with more than $5 million in investible assets; 70% responded they use Facebook and social media site while 51 percent responded their Facebook accounts were for personal use, “”For the most part, high-net-worth individuals see social media as a personal activity rather than a business tool,” Network Solutions continues, “Using social media to target wealthy individuals is likely to be most effective for companies that sell a consumer product or service.”

If wealthy individuals do not use social media as frequently and on a personal level, what makes marketing a consumer product to them on Facebook a good idea?

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