Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

Social Media Newsfeed: Google+ Liked | LivingSocial | HootSuite Autoschedule

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Facebook Down, Google+ Up With Customers (San Francisco Chronicle)
Changes Facebook has made to its user experience, such as Timeline, along with concerns over privacy, have brought down the social network’s consumer satisfaction score, according to a new report. Meanwhile, Google’s social network, Google+, scored fairly high in an annual survey of 70,000 customers by the American Consumer Satisfaction Index and analytics firm ForeSee. The Huffington Post Facebook scored a lowly 61 out of 100 in customer satisfaction among active users, an eight-point drop from 2011. Twitter and LinkedIn fared only slightly better with 64 and 63, respectively. Pinterest received a score of 69, while YouTube had 73. Google+ topped all these with 78. Daily Mail Because social media so frequently involves the sharing of personal information, privacy remains a major concern for users. The sheer volume of advertising on these sites is another contributor to low satisfaction. The Atlantic Wire The user contraction news was enough to put Facebook stock below the 30 mark — above which it had stabilized over the last month — because people are exactly what Facebook sells. If we learned anything from the recent sale of Digg, which went for the dismal price of $500,000, it’s that a social network is only as valuable as its users. It’s important to remember that Facebook has more than 900 million users compared to Google+’s 250 million, with reports in the past claiming that Google+ users engaged very little with the site. Still, the people who actually do use Google+ seem to like it. Read more

Facebook’s Big Day | Twitter Improves Follow Recommendations | Report: Larger iPhone Coming

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Facebook’s IPO One of World’s Largest (AP)
Facebook priced its IPO at $38 per share on Thursday, at the top of expectations. Now, regular investors will have a chance to buy stock in Facebook for the first time. The stock will begin trading on the Nasdaq sometime this morning. The ticker symbol will be FB. The Verge To commemorate the momentous day, co-founder and CEO Mark Zuckerberg has been invited by NASDAQ to ring the stock exchange’s opening bell. He won’t be at the New York stock market in person, but the ceremony will be carried out remotely from Facebook’s Menlo Park, Calif., headquarters Reuters The scramble for shares in what is one of largest initial public offerings in U.S. history quickly divided the haves from the have-nots on Thursday. Those with big brokerage accounts and a long history as customers of Wall Street firms likely got at least part of their orders for Facebook shares filled, but would-be buyers who had no such ties were lucky to get any. Bloomberg Businessweek The average first-day “pop” for a technology company is 32 percent; if Facebook follows that trend, it’ll be worth $137 billion by day’s end. But there’s little about Facebook that’s average, including its public offering. TechCrunch Facebook kicked off its 31st Hackathon Thursday evening to celebrate the IPO. Hackathons are a company tradition. They’re a place where engineers and other non-technical employees get to stay out all night building concepts into real products that sometimes eventually get shipped. The Huffington Post The big money has already been staked out. Facebook’s founders and early investors own huge amounts of stock. When the company goes public, some will hold on to their stock; others will walk away with cash after selling shares at the IPO. The Daily Beast The $104 billion Facebook IPO testifies to the still considerable innovative power of Silicon Valley, but the hoopla over the new wave of billionaires won’t change the basic reality of the state’s secular economic decline. AllFacebook We now know that Facebook’s initial public offering will open at $38 per share. But what price will it reach at the end of the trading day? Let us know your prediction by taking our poll. The Washington Post On Thursday, Sen. Carl Levin, D-Mich., used the anticipation surrounding Facebook’s big day to talk again about why Congress needs to close loopholes in corporate tax law. Levin objected to Facebook’s decision to issue its employees options to buy company stock in the future at its original issuing price. Read more

Study: Google Ads More Effective Than Facebook | Social Media-Sex Connection? | Flickr Rolls Out New Photo Layout

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Study: Google Ads Work Better Than Facebook’s (Boston Herald)
Facebook may be this week’s stock market darling, but when it comes to online display advertising, search engine Google provides advertisers with “significantly more value” than the social media giant in terms of growth rates, performance, targeting options and formats, according to a study released Tuesday. The study compares the value of Facebook advertising to Google’s Display Network. PC Magazine Facebook moved quickly — again — to address concerns that it wasn’t doing enough to satisfy mobile users, buying the developers of the Lightbox Android photo app. However, the company also made it clear that Facebook was not acquiring the company or the photos that users had stored on the Lightbox website, just the developer team. AdAge General Motors said Tuesday that it is “reassessing” its spending on Facebook advertising — about $10 million — but “remains committed” to the social network as part of “an aggressive content strategy with all our products and brands.” Meanwhile, Scott Monty, Ford’s head of social media, said that the automaker is bullish about Facebook ads — particularly “sponsored stories” that contain a social layer — and intends to “accelerate” spending on them. AllFacebook Facebook followed up last week’s introduction of its app center with two new metrics to its insights for applications: app ratings and negative feedback. The new app ratings dashboard will bring developers information on how users rated their apps with the five-star ratings system Facebook recently implemented. The negative feedback feature shows developers how many times stories from their apps have been hidden or reported as spam, as well as how many times the app itself has been blocked. Mashable Two Colombian criminals almost got away with robbing an Internet cafe, but one of them checked Facebook first — and ended up being identified and arrested because he forgot to log out. The two men whipped out guns at the cash register to demand money and made a clean getaway on a motorcycle. After the men escaped, an employee at the cafe called the police turning in information from the Facebook page that led to his arrest. Read more