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SocialGuide Launches First Real-Time Twitter-Monitoring Social TV Dashboard

SocialGuide On Now

Earlier this year, social TV content and data solutions company SocialGuide launched SocialGuide Intelligence, a social TV data analytics engagement platform that helps provide networks with the big picture about how fans are engaging with their content. This week they’ve taken things to the next level, launching a new tool called “On Now” that actually enables users to view Twitter activity live, as it’s happening.

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Paranormal Activity 3 Breaks Box Office Records… Thanks To Twitter?

Paranoral Activity 3

Last weekend Paranormal Activity 3 broke box office records when they closed the largest grossing weekend of all time for horror movies, and the biggest October opening ever, at a whopping $54 million. How did they do it? It looks like social media, and more specifically Twitter, played an important role in building major buzz that led to this horror flick’s record-breaking weekend.

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