Posts Tagged ‘SocialVibe’

SocialVibe, a digital advertising technology company based in Los Angeles, recently secured $20 million in equity financing from Norwest Venture Partners, along with existing investors Redpoint Ventures, Jafco Ventures and Pinnacle Ventures. Jeff Crowe from Norwest Venture Partners will be joining SocialVibe’s board of directors. The company plans to use the growth capital to further spread its brand engagement advertising platform around the world.

Social Vibe has worked with GE, Best Buy, Disney, Nestle, McDonalds, Coke, American Express, AT&T and Toyota. During the 2011 Super Bowl, the company placed Kia Motor ads across Zynga’s network of games, including FarmVille, PetVille and Mafia Wars, giving 100 million social game players free Zynga game currency in exchange for interacting with an ad for a new Optima mid-size sedan.

“With consumers now in control of the conversation, brands are hungry for technologies that enable them to target an audience at scale, create an emotional connection and drive purchase intent,” said Jeff Crowe, general partner of Norwest Venture Partners in a statement. “SocialVibe is changing the nature of the brand advertising model, and the company’s early success with hundreds of leading brands simply reinforces that the time is right for a shift of brand dollars to social media.”

Read more

AllFacebook Marketing Conference returns to San Francisco on June 28-29! Join us and get a how-to guide for marketing to Facebook’s 800 million users. A full agenda will be announced soon. Keep an eye on our event site for more information. Special early pricing is available for only $249 until this Wednesday, February 15, so register today.

SocialVibe, a network that helps others raise money for various brands and charities, has raised some money for itself. The company has just closed an $8 million Series B round of financing led by JAFCO Ventures, with first round investor Redpoint Ventures contributing a large portion of this current round as well.
Read more

Many people believe that as the perceived value of a social networking page has increased, so has the quality of those enterprises. If that’s your school of thought, you will despise SocialVibe. But there are some redeeming qualities. Read more