According to Eric Berger of Sony Pictures Television, viewers spend about 50 minutes per visit to Crackle on connected TVs. Crackle can be found in the Channel Store on Roku, on the PlayStation 3 Internet Browser home screen and on all BRAVIA Internet Video devices. Crackle is partnered with Google TV and can be accessed via the Spotlight section.
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Calkins suggested that most of the excitement about Facebook is resurfacing of a title, maybe recent or old, when our marketing budget has subsided, but now we can turn it over to consumers and in effect use their marketing budget. “A few weeks into DVD, we really don’t talk about the title anymore. … If you can have fans do that through something like Facebook, it’s incredibly powerful. So, we like the idea. I think it’s just very early days.”
