Content is king again at Aol: Just days after hiring an executive editor to oversee its homepage, former FoxNews.com executive editor Stephen Bromberg, the online giant reached content agreements with three outside sources.
Silicon Alley Insider reported that The Sporting News will provide Aol with sports news and content, while its existing FanHouse will remain to handle opinion pieces. Everyday Health will provide fare for Aol’s health section, Silicon Alley Insider added, while its real estate section will incorporate content from Move.com.
Aol CEO Tim Armstrong said in a statement, “The strategy hasn’t changed. With the content deals we’re doing today, what it allows us to do is continue to invest in other brands.”
On a conference call to announce the deal, as reported by Silicon Alley Insider, Armstrong added that “a couple of dozen jobs,” at worst, would be affected, and there wouldn’t be a “massive reduction in the number of sites.”
