With gratifying action sequences and a perfect mash-up of Marvel comic book characters, it’s no surprise that The Avengers grossed a record-setting $200.3 million at the box office this weekend. Here’s the story, in tweets, of the moment the fans realized just how awesome the movie was going to be.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Click here to receive the Morning Social Media Newsfeed via email.
Facebook IPO Pitch: Can it Win Big Investors? (Mashable) Looking ahead toward its much-anticipated IPO later this month, Facebook has produced a 30-minute video pitch to show big-time investors why sinking money into a publicly traded Facebook will be a good idea. It’s an interesting take on the normal business investment pitch video — instead of a heavy emphasis on dry finance numbers, Facebook plays to the heartstrings. Reuters In the presentation, chief operating officer Sheryl Sandberg said mobile is a key area of growth for Facebook, and that the company would use sponsored stories to generate more advertising income. Advertisers pay Facebook to highlight certain stories. These sponsored posts recently started running on the News Feeds of Facebook mobile users. Financial Times Pricing for Facebook’s premium “social” advertisements continues to rise, two recent studies have found — a positive indicator that could offset concerns about a dip in advertising growth and help sentiment towards the internet company’s initial public offering. A report to be released today by Marin Software, a digital marketing platform that processes more than $100 million worth of spending on Facebook, found a 26 percent increase over the last year in the cost per click for “premium” ad formats. AllFacebook Facebook’s initial public offering slated for May 18 hasn’t slowed its acquisition frenzy, as the social network gobbled up location-based mobile application Glancee for an undisclosed amount. Glancee, an app for Apple iOS and Android devices, allowed users to sign in with Facebook and discover other users within a specified distance with similar interests. Fortune The economy is improving. Berkshire Hathaway’s stock is undervalued. And Facebook is a crapshoot. That was the general feeling at a gathering of investors on the eve of Berkshire Hathaway’s annual meeting. Read more
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New Facebook Tool Helps Organ Donors ‘Share Life’ (ABC News/Good Morning America) In an exclusive interview with ABC News, Facebook CEO Mark Zuckerberg announced today the addition of a new tool on Facebook that will allow users to share their organ donor status with their friends. Users can add that they are organ donors to their Facebook timeline, and share their story about when, where or why they decided to become donors. ABC News Conversations over the dinner table with his med-student girlfriend helped Zuckerberg formulate this big idea. And it was his friendship with Apple founder Steve Jobs, whose life was extended by years following a liver transplant, in part, that spurred the 27-year-old Facebook founder and CEO to help put that idea into practice. The New York Times It is a rare foray by Facebook into social engineering from social networking, and one with a potentially profound effect, according to experts in the field of organ donation. Read more
Social media curation and publishing platform Storify is now delivering breaking news from Breaking News.
Once you create a Storify account, you can drag social media elements into a timeline. You form a script of your story as you add your own context around selected items. When you’re done, you can embed it wherever you like.
Based on the concept that reporters can’t be everywhere when something of newsworthy is happening, Storify steps up and takes the best of the user-generated or citizen-generated content and combines it with journalistic oversight.
