Posts Tagged ‘Strategy’

Twitter has a better advertising business than Facebook. Here’s what you need to know:

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

The tactic of scheduling tweets is often discussed by social media strategists across the spectrum. Even though each side of the debate may have valid points, I will argue that scheduling tweets can always have a positive outcome for your brand, if done correctly.

These are three things you think you need. You don’t need them. And having them could cause you pain later.

Branded social communities are to your social marketing strategy what your company website is to your internet marketing strategy. You’d never run online advertising campaigns, banners ads, or search marketing campaigns without having a place to send prospects, a place where you control the entire messaging, would you?

It takes more than a good idea and a login to turn your corporate blogging operation into ROI.

Here’s a checklist for you: five ways to figure out if social media marketing is a waste of time for your company

Is the new generation of tweeting, Facebook using, live-journaling teenager girl doing alright? One region in Canada isn’t so sure and is launching a five year strategy to educate girls about social media.

I had a strange experience at my local cigar shop over the weekend. I was sitting at De La Concha, puffing away on the house cigar, when I wound up in conversation with another guest. He works in the risk management profession – and I was a marketer in the insurance industry for a while [...]

It’s time for you to stop caring about what people “could” do with social media and drill into what they have DONE!

Are your executives pushing back? Watch this video to learn the simple ways you can bring them around to your way of thinking.