Twitter has a better advertising business than Facebook. Here’s what you need to know:
Twitter’s Ad Business Is Growing Like Crazy: 50 Percent Since Spring
Strategy
Mediabistro Event
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Build a Social Business with the Digital Producer at Anderson Cooper 360°
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 3 Simple Ways Scheduling Tweets Can Help Brands… And 3 Ways It Can Hurt
The tactic of scheduling tweets is often discussed by social media strategists across the spectrum. Even though each side of the debate may have valid points, I will argue that scheduling tweets can always have a positive outcome for your brand, if done correctly.
The Three Appendices in Your Social Media Marketing Plan
These are three things you think you need. You don’t need them. And having them could cause you pain later.
How Branded Communities Leverage Your Social Strategy
Branded social communities are to your social marketing strategy what your company website is to your internet marketing strategy. You’d never run online advertising campaigns, banners ads, or search marketing campaigns without having a place to send prospects, a place where you control the entire messaging, would you?
The 10 Most Important Corporate Blogging Ingredients
It takes more than a good idea and a login to turn your corporate blogging operation into ROI.
What Makes a Company a Good Candidate for Social Media Marketing?
Here’s a checklist for you: five ways to figure out if social media marketing is a waste of time for your company
Do Young Girls Need Extra Social Media Training? One Region Thinks So
Is the new generation of tweeting, Facebook using, live-journaling teenager girl doing alright? One region in Canada isn’t so sure and is launching a five year strategy to educate girls about social media.
The Lowdown on Facebook, Twitter and LinkedIn for B2B Marketers
I had a strange experience at my local cigar shop over the weekend. I was sitting at De La Concha, puffing away on the house cigar, when I wound up in conversation with another guest. He works in the risk management profession – and I was a marketer in the insurance industry for a while – so we found we had a bit to talk about. Before he left, we wanted to exchange business cards, but neither of us had them on hand. So, he asked me if I was on LinkedIn. I spelled out my name, and he sent me an invitation to connect on his BlackBerry.
“Could versus Did”: How to Choose a Social Media Marketing Agency
It’s time for you to stop caring about what people “could” do with social media and drill into what they have DONE!
Get Your Executives to Support your Social Media Marketing Program [VIDEO]
Are your executives pushing back? Watch this video to learn the simple ways you can bring them around to your way of thinking.
