Posts Tagged ‘Strategy’

The Lowdown on Facebook, Twitter and LinkedIn for B2B Marketers

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I had a strange experience at my local cigar shop over the weekend. I was sitting at De La Concha, puffing away on the house cigar, when I wound up in conversation with another guest. He works in the risk management profession – and I was a marketer in the insurance industry for a while – so we found we had a bit to talk about. Before he left, we wanted to exchange business cards, but neither of us had them on hand. So, he asked me if I was on LinkedIn. I spelled out my name, and he sent me an invitation to connect on his BlackBerry.

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