When a user clicks one of your ads, you have an opportunity. A person in your target market is saying, “I’ll go wherever you send me.” So, you need to create your ad to answer that question in a way that benefits your company as much as possible. Sometimes, it can feel like a tough problem … but it shouldn’t.
Would you give up a conversion? A registration on your website? How much is that “like” REALLY worth to you?
Don’t waste your time counting retweets and likes. That will get you nowhere. Focus on real ROI instead: it makes a difference.
Are you thinking the wrong things about why you’re publishing? Here’s why you need to balance messaging with analytics needs.
Don’t get too far into the giving spirit when sharing information with your favorite journalists. It could wind up costing you great market intel.
Social Media Monitoring is all the buzz. There are some amazing tools out there with price tags that run the gamut. There are few that provide interesting results.
While guest bloggers Wendy Goldman Scherer and Shelly Kramer hate to be the bearers of bad news, none is good enough on its own.
If PR is seen as the primary reason for launching a corporate blog and social media presence, why are so many people screwing it up? I mean, this is the easy one. The slam dunk. The low-hanging fruit. The fish residing in a barrel that even I could shoot without a spotter or a scope. Well, the problem is that PR professionals are focusing on the wrong stuff. Either they want to do traditional PR forced through social media channels (which, frankly, isn’t the end of the world … I’m a big fan of this in the broader marketing space). Or, they commit so fully to the social media space that they lose the benefits that come with what they’ve been doing for an entire career.
Are you assuming that people don’t like to mix business and pleasure on Facebook? Well, you’re probably wrong! Here’s how to find out.
There’s one platform for old people, one for smart people and one for rich people. And, you need to know where the best marketing hunting ground is.
You could be missing the most important stats available to you! What are the analytics and insights to check out on your Facebook page?
