Posts Tagged ‘Super Bowl’

Sunday’s game was the first ever Super Bowl webcast and the online turnout exceeded expectations. In the end, 2,105,441 users came out to watch the game, which NBC says was the most-watched, single game sports event of all time.

AllFacebook Marketing Conference returns to San Francisco on June 28-29! Join us and get a how-to guide for marketing to Facebook’s 800 million users. A full agenda will be announced soon. Keep an eye on our event site for more information. Special early pricing is available for only $249 until this Wednesday, February 15, so register today.

Last night’s game didn’t only beat the 2011 MTV Video Music Awards’ record of 3.1 million social media comments, it crushed the record with a whopping 12.2 million social media comments. Bluefin Labs breaks it down in 3 great infographics.

We’ve put together a list of ten of the most popular 2012 Super Bowl commercials to be released so far. Which is your favorite?

This week’s roundup of funny videos includes Volkswagen’s Super Bowl 2012 commercial teaser—an amazing doggy chorus’ rendition of the Star Wars theme, a hilarious literal take on every presentation ever, a baby pandas, baby babies and an 8-year old hardcore star!

The big news of the hour for sports fans (and web video fans) is that on Super Bowl Sunday 2012 viewers will be able to watch the big game not only on TV, but from their computers and mobile devices as well. That’s right—Super Bowl XLVI will be the first Super Bowl to be streamed online!

It looks like the story of Groupon’s offensive Super Bowl ad campaign has come to a close. Groupon is pulling the controversial ad, along with the other commercials from the campaign.

Didn’t see all 61 Super Bowl ads this year and don’t want to feel out of the loop? Check out Adweek’s great 2-minute compilation of all 61 Super Bowl 2011 ads after the jump.

Similar to the Green Bay Packers, FourSquare did pretty well at the Super Bowl. The location based social networking site that is typically restricted to geographical venues. However, this time around FourSquare experimented for the first time with Nationwide check-ins and launched “Super Bowl Sunday” as a promoted virtual venue. Any football fan could have checked into Super Bowl Sunday by shouting “Go Packers!” or “Go Steelers!” to receive a special team badge.

For a woman uninterested in sports, the only reason to watch the Super Boring Bowl is for the commercials. I love marketing and media, and I’m always excited to see which advertisers make the most of their multi-million dollar two-minutes and twenty seconds.

The Super Bowl has come and gone, but today all anyone can talk about is the ads. Which commercial was the worst? Which was the best? And did you see that hilarious dog party?