Super Bowl Sunday, at 10:07:16 p.m. ET, Twitter reached a new record for Tweets per second during a sporting event, 4,064, topping the previous mark of 3,283, during Japan’s 3-1 victory over Denmark during FIFA World Cup South Africa 2010. The all-time mark of 6,939 Tweets per second, reached just after midnight in Japan on New Year’s Eve, was never threatened, however.
Twitter added that Usher‘s surprise appearance during the halftime show by the Black Eyed Peas was responsible for the second-largest spike in Tweets during the game, followed by the headline act, Slash, Eminem, Christina Aguilera, and the first player on the list, Green Bay Packers quarterback Aaron Rodgers.
The “Pug Attack” commercial for Doritos took the Twitter crown, followed by ads from Audi, Pepsi, Chevy, Coca-Cola, and Groupon.
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Volkswagen and Bridgestone went the way of the Green Bay Packers Sunday in terms of their Super Bowl ads, while Salesforce and Go Daddy joined the Pittsburgh Steelers on the losing sideline, according to the results from the fourth edition of Hulu’s AdZone for Super Bowl XLV. The results of the voting, courtesy of Hulu:
Overall Most Liked Ads: Volkswagen: The Force; Bridgestone: Carma; Volkswagen: Black Beetle.
Most Viewed Ads: Doritos: Pug Attack; Volkswagen: The Force; Bud Light: Hack Job.
Overall Most Liked Ads by Women: Volkswagen: The Force; Bridgestone: Carma; NFL: Super Bowl Celebration.
Overall Most Liked Ads by Men: Bridgestone: Carma; Volkswagen: The Force; Paramount: Captain America: The First Avenger.
Women Strongly Favor: Chevrolet: GMME; Play60: Who’s Next?; Twentieth Century Fox: Rio; Chevrolet: Cruze Status; Living Social: It’ll Change Your Life.
Men Strongly Favor: Columbia Pictures: Battle: Los Angeles; Universal: Cowboys and Aliens; Skechers: Kim Kardashian: Hello Skechers; Sony Ericsson Xperia PLAY: Surgeon – Extended; Paramount: Thor.
Overall Most Disliked Ads: Salesforce: Chatter.com Launch: Still Doing Impossible Things; Salesforce: Chatter.com Launch: Do Impossible Things; Go Daddy: The Contract.
Most Active States (Most Votes): California; Texas; New York; Washington; Florida.
Most Liked, By Region, West: Volkswagen: The Force; Bridgestone: Carma; Volkswagen: Black Beetle; NFL: Super Bowl Celebration; Doritos: House Sitting.
Midwest: Volkswagen: The Force; Bridgestone: Carma; Chrysler: Imported from Detroit; Volkswagen: Black Beetle; NFL: Super Bowl Celebration.
South: Bridgestone: Carma; Volkswagen: The Force; Volkswagen: Black Beetle; NFL: Super Bowl Celebration; Doritos: House Sitting.
East: Bridgestone: Carma; Volkswagen: The Force; NFL: Super Bowl Celebration; Volkswagen: Black Beetle; Coca-Cola: Border.
CNBC sports business reporter Darren Rovell normally runs a Twitter contest after big games, asking his followers to submit the best headlines referring to the action that just took place, and retweeting the winner. Rowell is upping the stakes for Super Bowl XLV, with some help from Sony Music Entertainment‘s Columbia/Epic label.
The winner of Sunday’s contest will receive two tickets to see Harry Connick Jr. live in Boston at the end of April, including transportation for two, a hotel room, and a backstage postshow meeting with the singer. A copy of Live on Broadway, Connick’s new CD./DVD, set to be released March 1, will also be included.
Entries will be accepted for 25 minutes following the conclusion of the game.
USA Today is covering Super Bowl XLV in 3-D and in 360 degrees, and its readers with Android or iPhone devices can take the field by downloading a free app from Junaio, and then pointing their devices at the images in the newspaper.
The Feb. 4 edition of the Gannett-owned national newspaper will feature a 360-degree tour of Cowboys Stadium in Arlington, Texas, site of the big game, and the Feb. 7 edition will feature a 3-D view of the key play of the game in an animated sequence.
The app uses image-recognition and object-tracking capabilities from Junaio, which is also the company behind the Winter Arts Guide app from The Boston Globe.
foursquare and the National Football League will celebrate Super Bowl Sunday with three special badges — one for Pittsburgh Steelers fans, which they can unlock by including “Go Steelers” in their check-ins; one for Green Bay Packers fans, acquired in similar fashion; and one for fans who actually attend Super Bowl XLV at Cowboys Stadium in Arlington, Texas.
Users of the location-based mobile app will also receive promotional codes entitling them to 20 percent discounts on select merchandise from NFLShop.
Super Bowl XLV will mark AdZone IV for Hulu, as each Super Bowl commercial will be streamed via the video site immediately after airing during Fox’s telecast of the game.
Fans can vote on this year’s top ads, follow the voting via a real-time leader board, share via Facebook and Twitter, view favorites from the prior three Super Bowls, and embed AdZone via a customizable widget. Final voting results will be announced Monday, the day after the game.
The site features a filtered stream of Super Bowl-related Tweets, as well as a dynamic map displaying trending topics by geography and time, and another dynamic component which displays the percentage of real-time Tweets related to the two teams facing off in the big game, the Green Bay Packers and Pittsburgh Steelers.
The real-time Twitter stream is mainly populated by Tweets from NFL players, and, as Silicon Alley Insider pointed out, it does not appear to be curated, which could lead to some controversial and potentially embarrassing content, such as New York Jets cornerback Antonio Cromartie‘s Twitter vents about the league’s labor situation, which included a threatening response to a Tweet from Seattle Seahawks quarterback Matt Hasselbeck.
ESPN and Microsoft-owned search engine Bing are gearing up for Super Bowl XLV Sunday, Feb. 6, at Cowboys Stadium in Arlington, Texas, with multiplatform initiative “I Am a World Champion,” which will focus on Super Bowl-winning quarterbacks.
I Am a World Champion will combine online content, segments during ESPN’s NFL Live and SportsCenter, and the Bing World Champion Quarterback Panel Saturday, Feb. 5, at 2 p.m. CT, part of ESPN-The Magazine‘s 2011 NEXT event at River Ranch in Fort Worth, Texas.
Super Bowl Sunday, at 10:07:16 p.m. ET, Twitter reached a new record for Tweets per second during a sporting event, 4,064, topping the previous mark of 3,283, during Japan’s 3-1 victory over Denmark during FIFA World Cup South Africa 2010. The all-time mark of 6,939 Tweets per second, reached just after midnight in Japan on New Year’s Eve, was never threatened, however.
