Posts Tagged ‘survey’

SURVEY: 49% of LinkedIn Users Have Household Income Over $100K

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The recent 2012 Consumer Electronics Report announced the results of a user survey last month, and found some interesting statistics about LinkedIn users.  Just about half (49%) have household incomes over $100,000, and LinkedIn users are more likely than the general population to own tablets and smartphones.  Read on for more.

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Take the Black Eye Out of Black Friday — Avoid the Chaos

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Unlike the primitive nature associated with Black Friday– stampedes, trampling, and general chaos– modern technological advances such as QR codes, apps, and tablets have given retailers the opportunity to accommodate shoppers from multiple mediums to leave Black Friday without a black eye. A survey conducted by the National Retail Federation revealed that social media and modern technology will play an especially significant role in holiday shopping this year, which gives shoppers the upper hand in finding the best deal available while also avoiding as much of the chaos as possible.

Half of smartphone owners surveyed reported intentions to use their devices for upcoming holiday purchases, whether in the form of accessing the Internet through the device or utilizing newly released apps to shop around for the best deal and navigate the store with interactive maps. Aside from making purchases directly from the mobile device, shoppers will be able to shop in a more effective manner by knowing which store to visit for the products they need.

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Non-intuitive Findings in Nielsen Tablet vs. Other Devices Survey

Source: The Nielsen Company, Q1 Mobile Connected Device Report

Source: The Nielsen Company, Q1 Mobile Connected Device Report

Source: The Nielsen Company, Q1 Mobile Connected Device Report


The main takeaway I’ve seen in commentaries about Nielsen’s study is that other electronic devices (GPS, for example) and computers are being used less because of the presence of tablet computer (mostly iPads).

Connected Devices: How We Use Tablets in the U.S.

While this appears to be true based on the survey data, there are some non-intuitive aspects to their findings. For example, people were asked about the impact of a new tablet purchase on netbook, laptop and desktop computers. They could pick one of four responses:

1. Do not use it anymore
2. Using it less frequently than before
3. Same as before
4. using more frequently than before

You might guess that netbooks would have the largest percentage when “do not use” and “use it less” are combined (let’s call this “lost interest”). However, netbooks are actually the least affected of the three computer categories with a combined percentage of 28% choosing one of those two categories. Desktop PCs are more affected when a tablet enters the room with a combined percentage of 35%.

Now, let’s consider a category I’ll call single function portable devices in Nielsen’s survey. This includes GPS, Portable Gaming Console, Portable Media Player and eReader. GPS is actually the least affected in this device group with a combined lost interest percentage of 14%.. But, this makes sense since most people probably use their smartphone as a GPS and not their tablet (though it could function as one with the right car mount). Portable media players (which presumably includes both video and audio devices) and eReaders are the big loser with each having a combined percentage of 27%.

Now lets look at the three least affected (by the introduction of a tablet) devices in the survey as defined by lost interest:

- Internet connected TV: 11%
- Smartphone: 13% – with no one saying they stopped using a smartphone
- Intenet to TV Player: 11.02%

Gaming consoles connected to a TV had a combined percentage of 20% in lost interest. So, it is not simply a lean-forward/sit-back experience dichotomy. The streaming video (Internet connected TV/Internet to TV Player) experience is apparently a very appealing one based on Nielsen’s survey response.

The last non-intuitive finding I noted in the survey results is the answer to the question: Which device had the largest percentage of people saying they used it more after getting a tablet. The answer is one I would not have expected: Portable gaming console.

Motorola Mobility Survey of Smartphone Use: Work & Play Lines Blurred (no surprise)

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It pays for smartphone manufacturers to know what their customers do with their products. So, Motorola commisioned a survey study to do just that.

New Motorola Mobility Survey Shows More Smartphone Users Crossing the Line Between Work and Play

Here’s what they learned from their survey of U.S. smartphone users:

1. 53% check work email while on vacation
2. 50+% “friend” co-workers on social networking sites
3. Nearly 50% have been woken up at night by a work call, text or email
4. 30% used their smartphone to amuse themselves during a boring meeting
5. 20% used their smartphone for business while drinking after work or on the weekend
6. 15% have accidentally emailed a personal note to an unintended business related contact (including co-workers)
7. 14% have responded to work email while in bed

Wikipedia Most Used Social Media Among European Journalists

In the past year, we’ve been hearing about journalists actively using Twitter to source stories, get in touch with contacts, and promote their services. But a new study of journalists in the UK, France and Germany shows that Twitter isn’t the number one social media that journalists turn to: Wikipedia is. In fact, 60% of the journalists polled use Wikipedia to fact-check stories once a week. That says a lot about a new breed of journalist who is ready to embrace socially-edited information as valid for news stories. Read below the jump for more journalists in social media findings.
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Survey: Twitter Users Are More Active In Their Real Life Communities

It stands to reason that those who Tweet would be more engaged in other online social activities. But the latest Survey of the American Consumer published by GfK MRI adds a new dimension to our understanding of what makes a Tweeter tick: they are more likely than non-Twitter users to be active in their offline communities as well as online. Does this mean that Twitter users are all social and political activists at heart? Read on for more from this survey.
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Report: EA Employees Are The Most Social Out of All Games Companies

mostsociallogoA recent NetProspex report studied the social network activity and popularity of the employees within various large businesses in the United States and found that EA was the most social games company. The scores for each company were measured by looking at the number of major social network friend connections, Twitter followers and Tweets by each employee and summed up across the company. EA followed Microsoft, eBay and Disney in the ranking. The report also found some interesting statistics about business social network usage in general.
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