tablets

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

LinkedIn Explains How Professionals Use Social Media to Shop for Gadgets

LinkedIn study 2

Professionals are turning to their networks and other experts to make decisions about their next smartphone, tablet, or other gadget on LinkedIn, according to the results of the company’s annual Consumer Technology study. Michael Weir, who leads LinkedIn’s Marketing Solutions efforts in the technology sector, offered some additional insight as to how people use social media before and after they buy a new gadget.

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Pew: More Americans Are Reading on Tablets

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Just two-thirds of all Americans over age 16 have read a book in the last year, down from 72 percent the previous year, according to the Pew Internet and American Life Project. The share of those who had read a book on a tablet, however, grew during the same period from 16 percent to 23 percent.

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