
It’s an innovative mobile video advertising platform that could help advertisers reach the consumer through engagement offered by Tapjoy’s extensive pay-for-performance ad marketplace.

It’s an innovative mobile video advertising platform that could help advertisers reach the consumer through engagement offered by Tapjoy’s extensive pay-for-performance ad marketplace.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Tapjoy, a company that provides monetization and distribution services, released today that they have a new way for independent developers to evolve their games into profitable and popular titles. According to the company, they plan to invest their resources and capital into pre-launch games that have the potential to become successful. If a game is chosen, it will receive monthly marketing credits to acquire new users through Tapjoy’s network of over 100 million social gamers and 200 million mobile consumers.
What could make iPhone app development and monetization a more seamless operation? Combining the two to create a one-stop-chop-shop. Offerpal Media has partnered with Tapjoy to present such an offering. As part of Tapjoy’s Software Developer Kit for iPhone apps, developers can choose to optimize monetization options through Offerpal Media. It’s a package deal that covers some of the most important bases for iPhone app developers.
For Tapjoy, the inclusion of Offerpal’s monetization platform means that the company can offer a range of new features for its own clients. This holds especially true as Tapjoy already benefited from creating package deals that encompass advertising and monetization options through companies such as Google. As a core focus for Tapjoy’s SDK is to enable developers to profit from their iPhone apps, broadening options towards this end is in the best interest of Tapjoy.
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