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Taylor Swift

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Taylor Swift Themed Greeting Card App

Just in time for Valentine’s Day, pop star Taylor Swift and American Greetings have partnered to release a new app for sending digital cards, because nothing says I love you like digital pop star greetings.

The app lets you send virtual greeting cards to a friend through the various popular digital channels such as text, email and social media. There are a handful of different themes to the cards including love, friendship, birthday and thank you.

All of the cards are inspired by Swift’s lyrics and you can even play snippets of her latest album while browsing the mobile card rack. The cards are predesigned, but you can add photos and messages. You can even sign the cards with your touchscreen.

In case you need to get your hands on a print version of one of these Taylor Swift greeting cards, the app also comes equipped with a store locator where you can find a retailer that sells them.

Cubes: An Inside Look at Scholastic’s Global HQ

In this episode of “Cubes,” we tour the corporate world headquarters of Scholastic. The company known for Harry Potter, The Hunger Games, and, of course, Clifford the Big Red Dog is based out of two conjoined buildings in Manhattan’s SoHo district. The space includes Scholastic’s flagship bookstore, a huge rooftop terrace, one-of-a-kind Harry Potter memorabilia, and a 4,000-square-foot auditorium that recently hosted a performance from Taylor Swift.

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Robert Pattinson Takes a Bite of Second Annual iVillage Entertainment Awards

iVillage revealed the winners of its Second Annual iVillage Entertainment Awards, which recognized “the actresses, actors, characters, scenes, shows, movies, and more that had the iVillage community abuzz in 2010.”

Entertainment editor Serena Kappes said:

With the iVillage Entertainment Awards, we knew that we’d tapped into something that really resonated with our pop-culture-news-loving entertainment community. We saw a huge response in the hundreds of thousands of votes the awards received.

The winners:

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What Makes the Celebrity Break-Up Such Good Twitter Material?

Few things make for such viral Twitter material as celebrity relationships. Sure, everyone was all a-Twitter about the royal engagement, but in general, break-ups seem to be the more stimulating topics. Sometimes the topics that are trending on Twitter seem random — Jaffa Cakes, anyone? — but the celebrity break-up makes sense for the Twitter audience for several reasons. Read more