In the past year or so, social TV has blown up. People are checking in to their favorite shows, checking show rankings based on social media buzz, and even TV Guide has jumped on the social TV bandwagon. But does social media buzz really drive television ratings? A new study says yes.
As indicated by Nielsen, the average American in 2010 watched about 35 hours of TV on any given week. This number is up by one percent from 2009. Sure the improved quality of High definition broadcasts is contributing to more viewers, and there is something else generating interest as well.
DirecTV users can now check-in to their favorite shows and enjoy the social TV experience directly from their television screens, thanks to a new partnership between DirecTV and GetGlue.
Until now, social TV has been about sharing and talking about your favorite TV shows online, but Youtoo is taking the idea of social TV to a whole new level, offering to actually put social networkers on TV.
This morning social TV platform Miso has announced a brand new partnership with DIRECTV, the world’s largest pay TV service, that is taking social TV to the next level, actually connecting Miso to your DIRECTV so that the app knows what your watching when you’re watching it.
Today SocialGuide, the first real-time social TV guide, launched The Social 100, a ranking of the most social TV programs and networks. Who do you think topped the list?
As social TV apps continue springing up, social TV guides become more and more popular recommendation sources for television viewers, and TV commercials start utilizing the second screen to add interactivity to advertising, it’s becoming more and more clear that social TV really is the next big thing. But how big will Social TV become?
A new report from Nielsen shows signs of a new trend among younger viewers—the more online video content consumed by a viewer the less television they watched.
When asked how important various information sources were for obtaining updates after the earthquake and tsunami, 83 percent of people ranked television as very important, while 72 percent cited Internet access through a personal computer. Radio broadcasts were very important for 66 percent of people, while 49 percent specified the use of mobile phones.
Remember when you used to stand around the water cooler and talk about the latest Seinfeld episode? Well, some say Twitter is the new water cooler, but what impact, if any, does Twitter actually have on television programming?
