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Gabriel Snyder to Take the Helm at The Atlantic Wire

The Atlantic Wire, the news-aggregation digital arm of The Atlantic, will now be run by someone with quite the hefty résumé: Gabriel Snyder, who has served as head of Newsweek‘s Web site, editor-in-chief at Gawker, and a contributor to Variety and W, as reported by Brad Wellen at sister blog FishbowlNY.

Snyder will be based on Madison Avenue and will add 15 new hires to work under him, FishbowlNY reported, adding that his duties will include compiling real-time news stories and laying out headlines for The Atlantic Wire.

Atlantic Premium for iPad: Hold That Thought

The Atlantic will start from scratch on its yet-to-be-released Atlantic Premium iPad app, vice president and publisher Jay Lauf told paidContent.

The already existing iPad app, Atlantic Digital, offers all of the content in each print edition for $4.99 per issue, but the goals for Atlantic Premium are loftier. Lauf told paidContent:

We felt that we missed that first wave of iPad magazine releases and we wanted to do something a little different, a little more special.

Right now, after the first release of magazines for the iPad and other tablets, it looks as if the scale is still pretty small. The app doesn’t end with a traditional magazine-plus with bells and whistles and other big-bang features. It’s too early to understand what consumers really want from it. We know that we want more than one option and that there’s a lot that we can offer. So we’ll wait and see.

The Atlantic Wire Boasts Strong Growth in First Year

The Atlantic Wire reported strong growth in its first year, reaching 1 million unique monthly users and seeing monthly advertising revenues for September up 248 percent versus September 2009.

Social-media sites such as Facebook and Digg have accounted for one-third to one-half of the site’s traffic referrals, and comScore data found only 3 percent duplication between The Atlantic Wire and The Atlantic.

Atlantic Digital editorial director Bob Cohn — subject of a mediabistro.com So What Do You Do Q&A earlier this month — said:

We’re thrilled that over the past year, The Atlantic Wire has become a must-read for anyone looking to engage with the day’s most important political, business, and cultural commentary. Between the blogosphere, the op-ed pages, and the radio and TV pundits, there’s just too much to absorb each day. Our writers break it down without dumbing it down.

The Atlantic and TheAtlantic.com vice president and publisher Jay Lauf added:

It’s clear that The Atlantic Wire is attracting its own unique audience and filling a niche in the market — the value of which is supported by our strong advertising gains. We’re looking forward to the site’s continued success and evolution in the coming months.

TheAtlantic.com Launches Technology Channel

TheAtlanticLogo.jpgAlexis Madrigal, who joined TheAtlantic.com from Wired in July to become the lead writer and blogger for its new technology channel, saw that channel go live Tuesday.

The technology channel includes video series How to Think About, in which Madrigal examines key technology topics; Toolkit, a daily service that answers one reader’s questions about tech needs; Tech Canon, lists of the 50 books, Web sites, movies, TV shows, and manuals that enable readers to be tech-literate; and archival content from The Atlantic.

Atlantic Digital editorial director Bob Cohn said:

The Atlantic has long explored the ways technology and innovation shape our world. We’re excited to continue exploring these topics under Alexis’ guidance. His enthusiasm, range, and curiosity reflect the best of that tradition.

And The Atlantic and TheAtlantic.com vice president and publisher Jay Lauf added:

From politics and business to technology and culture, TheAtlantic.com is rapidly evolving as a must-read for intelligent and inquisitive consumers trying to understand the day’s biggest questions. In turn, marketers are looking to TheAtlantic.com as a way to creatively engage with this premium audience.