Twitter’s CEO announces coming changes. Taylor Swift is top celebrity on Instagram. These stories, and more, in today’s Morning Social Media Newsfeed.
Call Friends for Free with Facebook’s Messenger App (Mashable)
Now you can call your Facebook friends for free — if you’re an iPhone user, that is. The company has rolled out a new feature in the United States that allows Facebook Messenger app users to place voice calls with friends over the social network using their data connection or Wi-Fi.
Today the Internet is full of astonishing photos of Hurricane Sandy, the category-1 hurricane that’s working its way along the East Coast. Unfortunately, a lot of the most dramatic images are stock photos that have either been altered or simply reused. Want to know which pictures are real? Here are three places you can go.
More than half of media websites’ traffic comes from unidentified social referrals rather than social networks, The Atlantic reports.
The Blind Assassin by Margaret Atwood will be the first selection for 1book140, a book club established by The Atlantic that will incorporate the magazine’s website, as well as Twitter (hashtag #1book140), Facebook, and Tumblr,.
The Atlantic Wire, the news-aggregation digital arm of The Atlantic, will now be run by someone with quite the hefty rÃ©sumÃ©: Gabriel Snyder, who has served as head of Newsweek‘s Web site, editor-in-chief at Gawker, and a contributor to Variety and W, as reported by Brad Wellen at sister blog FishbowlNY.
Snyder will be based on Madison Avenue and will add 15 new hires to work under him, FishbowlNY reported, adding that his duties will include compiling real-time news stories and laying out headlines for The Atlantic Wire.
The already existing iPad app, Atlantic Digital, offers all of the content in each print edition for $4.99 per issue, but the goals for Atlantic Premium are loftier. Lauf told paidContent:
We felt that we missed that first wave of iPad magazine releases and we wanted to do something a little different, a little more special.
Right now, after the first release of magazines for the iPad and other tablets, it looks as if the scale is still pretty small. The app doesn’t end with a traditional magazine-plus with bells and whistles and other big-bang features. It’s too early to understand what consumers really want from it. We know that we want more than one option and that there’s a lot that we can offer. So we’ll wait and see.
The Atlantic Wire reported strong growth in its first year, reaching 1 million unique monthly users and seeing monthly advertising revenues for September up 248 percent versus September 2009.
Social-media sites such as Facebook and Digg have accounted for one-third to one-half of the site’s traffic referrals, and comScore data found only 3 percent duplication between The Atlantic Wire and The Atlantic.
We’re thrilled that over the past year, The Atlantic Wire has become a must-read for anyone looking to engage with the day’s most important political, business, and cultural commentary. Between the blogosphere, the op-ed pages, and the radio and TV pundits, there’s just too much to absorb each day. Our writers break it down without dumbing it down.
The Atlantic and TheAtlantic.com vice president and publisher Jay Lauf added:
It’s clear that The Atlantic Wire is attracting its own unique audience and filling a niche in the market — the value of which is supported by our strong advertising gains. We’re looking forward to the site’s continued success and evolution in the coming months.
Alexis Madrigal, who joined TheAtlantic.com from Wired in July to become the lead writer and blogger for its new technology channel, saw that channel go live Tuesday.
The technology channel includes video series How to Think About, in which Madrigal examines key technology topics; Toolkit, a daily service that answers one reader’s questions about tech needs; Tech Canon, lists of the 50 books, Web sites, movies, TV shows, and manuals that enable readers to be tech-literate; and archival content from The Atlantic.
Atlantic Digital editorial director Bob Cohn said:
The Atlantic has long explored the ways technology and innovation shape our world. We’re excited to continue exploring these topics under Alexis’ guidance. His enthusiasm, range, and curiosity reflect the best of that tradition.
And The Atlantic and TheAtlantic.com vice president and publisher Jay Lauf added:
From politics and business to technology and culture, TheAtlantic.com is rapidly evolving as a must-read for intelligent and inquisitive consumers trying to understand the day’s biggest questions. In turn, marketers are looking to TheAtlantic.com as a way to creatively engage with this premium audience.