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The Economist

‘The Economist’ Finds Charging For Digital & Print Separately Works Best

Like many publications whose readers are looking for both digital and print options, The Economist has been experimenting with different ways to package its content to subscribers.

The magazine offers subscribers content through its weekly print magazine, app editions of the magazine, as well as online access. For readers who commit to a two-year subscription, a print subscription is  $2.19 a week; a digital subscription is 2.19 a week; and a subscrition to both is $2.74 a week. Full app access used to be free with a print subscription.

In an interview published today by Ad AgeMichael Brunt, SVP of circulation for the Americas and global head of marketing at Economist Digital, explains why the magazine stopped giving away app access with a print subscription.

He told AdAge: “Our subscribers really value our content, and we wanted to create a pricing structure that made sense for the way that people wanted to buy our subscription. People think it’s reasonable to pay a little more for both and to give them a choice for a lower cost if they just want print or they just want digital.”

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The Economist, PBS NewsHour Launch The Economist Film Project to Showcase Independent Documentaries

The Economist and PBS NewsHour teamed up on The Economist Film Project, a Web site that will showcase independent documentary films from around the world.

The Economist Film Project will accept submissions on a rolling basis starting Jan. 10 and running through Jan. 2012, and at least three winners per month will appear on the site, alongside related articles from The Economist, as well as airing on PBS NewsHour and being presented on Hulu and YouTube.

From The Economist Film Project’s About page:

The Economist Film Project is an initiative by The Economist, in partnership with PBS NewsHour, to showcase independent documentary films from around the world. From Abu Dhabi to Albuquerque, from astronomy to agriculture, the project will showcase films that offer new ideas, perspectives, and insights that not only help make sense of the world, but also take a stand and provoke debate. Segments from selected films will appear in a national primetime feature airing regularly on PBS NewsHour through 2011-2012.

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The Economist App Debuts for iPhone, iPad

The Economist made its move into the app world, launching apps for the iPhone and iPad. The apps are available free-of-charge, and print and Web subscribers also receive the app content, while nonsubscribers must fork over £3.49 ($5.57) per issue, compared with the newsstand price of £4 ($6.38).

The full print edition will be delivered to the Apple devices at 9 p.m. London time (4 p.m. ET) every Thursday, and users also have access to the audio edition, with every article read by professional newscasters.

Intelligent Life Does Exist in the U.S. (But Only on the iPad)

Intelligent Life, a quarterly publication from The Economist, is available at newsstands in Europe, the Middle East, and Africa, but when it debuts in the United States, it will only be available via the iPad, paidContent reported.

Credit Suisse is sponsoring the free iPad app and is responsible for all advertising contained within, according to paidContent.

An annual subscription to the print edition of Intelligent Life costs $60, according to paidContent.