The Washington Post head of video editorial Steven King told Beet.TV the newspaper and Yahoo! have enjoyed a quick fix from The Fast Fix, a co-branded 60-second daily video update in which Chris Cillizza, managing editor of PostPolitics and author of blog The Fix, updates news from the Beltway. The Fast Fix has reached 1 million views per day, virtually equaling the viewership of MSNBC’s The Rachel Maddow Show, although, as Beet.TV points out, a comparison of a one-minute Webcast and a 60-minute television show is stretching it a bit.
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The Washington Post teamed up with Yahoo! News on daily video series The Fast Fix, which features PostPolitics.com managing editor and The Fix author Chris Cillizza analyzing the day’s political news in around 60 seconds.
The Fast Fix will be executive-produced by Erik Rydholm, an Emmy Award winner who created Around the Horn and Pardon the Interruption for ESPN, and it will combine Cillizza’s commentary with reader submissions and social media.
The Washington Post managing editor Raju Narisetti said:
Since Chris Cillizza joined The Washington Post, his unique way of offering news and analysis has captured political aficionados and novices alike. We’re always looking for smart, new ways to engage our readers, and we’re excited to work with Yahoo! to offer a series of original, compelling videos. The Fast Fix is a vibrant extension of Cillizza’s reporting that provides the most critical political news of the day for our online readers who might want more of The Fix or are crunched for time.
Yahoo! News head Mark Walker added:
Chris and The Washington Post will complement the distinct editorial voice of Yahoo! News’ original video programs and blogs. We expect The Fast Fix to become the daily fix for The Washington Post readers and Yahoo! News’ 90 million-strong monthly audience.
