The Friskies

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Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

“The Friskies” Finalists Are In, Vote For The Best Cat Video Of 2012

Friskies

Earlier this month we told you about “The Friskies,” the Internet cat video awards show brought to you by Friskies with a $15,000 prize. A total of more than 1,400 videos were submitted earlier this month and today the twelve finalists—three in each of four categories—have been announced. Cat lovers are invited to vote for their favorites at TheFriskies.com.

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Your Cat Video Could Win $15,000 In ‘The Friskies’ Cat Video Awards

The Friskies

Think your cat has what it takes to hold his (or her) ground in a cat video competition? Friskies is sponsoring a cat video awards show called The Friskies (of course!) and they’re weeding out the best of the best in four cat video categories—cat behavior, cat comedy, indoor cat adventure and catchball. The winner in each category takes home $2,500 and one grand prize winner walks away with a whopping $15,000!

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Social Media Newsfeed: Spotify Losses | British PM on Twitter | Facebook Suit

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SpotifyIs Spotify’s Business Model Broken? (CNET)
Spotify’s financial performance in 2011 was abysmal. As revenue increased 151 percent from 2010, the on-demand streaming music service saw losses widen 60 percent for the same period, according to documents posted by PrivCo, a company that sells data on non-publicly traded companies. BetaBeat Virtually every new dollar of revenue went directly to music companies as royalty payments, evidencing the fact that the more members Spotify adds, the more money the company loses. This is a clear indication that the online licensing fee/royalty model is increasingly restricting Spotify’s ability to generate sustainable margins using its freemium model. The Next Web Spotify’s 311 employees grew salary costs 173 percent year-over-year in 2011, outpacing revenue growth, according to PrivCo. Business Insider Unlike Groupon, Spotify can’t just trim its marketing spend to cut its losses. It either has to completely change its business strategy, or get much better at its business. TechCrunch In related news, Warner Music Group’s owner Access Industries and previous investor Idinvest are investing $130 million into music streaming startup Deezer. Even though the company is doing well in its country of origin, France, it is still at the very beginning of its international expansion. Read more