A simple tap on the magazine-style ad takes a reader to a brand’s website or Facebook page for additional information. But, will the reader tap the ad? I don’t think I would unless it was presented in such a way that I had to touch the advertisement.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Facebook fans are getting their hands on more and more exclusive content. First, The New Yorker made a 12,000-word story by Jonathan Franzen available only to Facebook users who Liked its page. Now, cable network truTV announced that it will present a full-length episode of Operation Repo as a reward for the show’s Facebook page topping the 500,000-Like milestone, AdAge.com reported.
Social media, built to foster communication and exploration, is disrupting world culture. How it both unifies and atomizes our everyday life was explored this morning at a discussion moderated by The New Yorker’s Ken Aultetta.
Publishing giant Condé Nast will debut digital replica editions across its portfolio of magazine brands using Adobe Digital Publishing Suite following its successful rollout of digital editions of Wired and The New Yorker using Adobe tools.
The apps for GQ, Vanity Fair, and Glamour will be re-created using Adobe Digital Publishing Suite.
Condé Nast president by Robert A. Sauerberg Jr. said:
This decision comes as the result of an ongoing research-and-development period that included the introduction of five digital replica apps using two different approaches and tools in order to gain maximum learning in this emerging area. The company will continue to seek the best technologies to bring its award-winning content to market as platforms and devices emerge.
The innovative work our in-house team at Condé Nast Digital did made us first to market with replicas on iPhone and iPad and has allowed significant learnings. Our team considered many factors to ensure that we had a platform that could be continually enhanced to meet the needs of our consumers and distributors.
Chief technology officer Joe Simon added:
We have always intended to deliver our content on a variety of platforms and devices, and the Adobe Design Suite will help us efficiently achieve the “author once, publish anywhere” goal.
Condé Nast is driving its way into the paid video-on-demand party, launching ongoing golf-instruction series Golf Digest on Demand and streaming live content from New Yorker Festival events, AdAge.com reported.
Golf Digest on Demand will feature young golf instructors providing instruction on a monthly basis for $9.99 per month, and it can be viewed online or via mobile devices such as the iPad and smart phones. AdAge.com reports that Golf Digest committed to at least three month with an eye toward expanding Golf Digest on Demand to a full year.
And The New Yorker is offering content that had been live-streamed from its New Yorker Festival for $4.95 per event or $59.95 for the entire package, according to AdAge.com. The New Yorker Festival was held this past Friday-Sunday.
Golf Digest editor in chief Jerry Tarde told AdAge.com:
For 60 years, our readers have come to us with three purposes: how to play, what to play, and where to play. Being able to deliver service content in video downloaded onto iPads, smart phones, and laptops is a natural extension of the brand.
Gizmodo has the story about the June cover of The New Yorker.
Artist Jorge Colombo took about an hour to fingerpaint an intricate Times Square scene on his iPhone using Brushes, a $4.99 iPhone drawing app. Now, it’s the June 1st cover for The New Yorker.
See how Colombo painted his scene, start to finish, in the video below, recorded using a Brushes companion app.
