YouTube plans to produce professional shows that will stand out against its all too familiar short videos of cuddly pets, crazy sport stunts and other recreational content that placed the platform in a prominent position on the Internet.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Looking for a secure way to submit tips, information, documents, and other files directly to The Wall Street Journal? Look no further than SafeHouse.
Once you create a Storify account, you can drag social media elements into a timeline. You form a script of your story as you add your own context around selected items. When you’re done, you can embed it wherever you like.
The New York Times dominates the newspaper sector when it comes to Twitter followers, tallying more than 3 million (3,062,437, to be exact) as of March 31, while no other newspaper cracked the 1 million mark, according to a report by Dylan Stableford for TheWrap.com’s Media Alley.
The House of the Day feature from WSJ.com just became a little more portable, as The Wall Street Journal announced the release of the WSJ House of the Day iPad app.
The app allows users to: tour featured homes, including via slide shows; share via Facebook, Twitter, or email; and save images either within the app or to the Apple tablet.
The WSJ said dedicated sections for homes in New York, Europe, and Asia will be added during the next few weeks.
Dow Jones & Co. announced the upcoming launch of DJ FX Trader, a real-time information service for traders in the foreign-exchange market that combines the editorial resources of Dow Jones Newswires and The Wall Street Journal with technology from its Financial Markets business.
DJ FX Trader will offer news, analysis, and real-time opportunities, including breaking news before it reaches the broader market.
REVISED 9/18 9:30 a.m. ET: Its news team will be led by WSJ deputy managing editor Jim Pensiero, DJ FX Trader managing editor Gabriella Stern, and Dow Jones Newswires senior editor Rick Stine, as well as Financial Markets president Joe Lanza, managing director Rob Passarella, and director Ian Doull.
The Wall Street Journal Digital Network has a new general manager: Former Thomson Reuters senior vice president and head of business operations for Reuters Media Alisa Bowen will now oversee strategy, development, and operations for Dow Jones-owned properties including WSJ.com, Barrons.com, MarketWatch, SmartMoney.com, AllThingsD, and their mobile applications.
Bowen spent 10 years with Thomson Reuters, also serving as global head of consumer publishing, head of global product development, general manager of Reuters.com, business analyst, and media strategist.
Dow Jones president Todd Larsen said:
We have a large, fast-growing digital business with high expectations for continued growth. Alisa has the background and skill to expand the digital potential of our current brands and to continue to pioneer new products and platforms to help us achieve our goals.
Bowen added:
Dow Jones and the Journal have been the news industry’s clear leaders in creating a digital business that is compelling and sustainable. This is an opportunity to extend that lead by creating new and dynamic experiences for readers who rely on the trust and authority of Dow Jones and the Journal.
The Wall Street Journal launched a new section of WSJ.com offering business, financial, and lifestyle news targeted toward readers located in or interested in Hong Kong, along with Exchange, a finance blog.
The Hong Kong section will be available on the newspaper’s Chinese-language site sometime in December.
Marisa Wong is the newly appointed editor of the Hong Kong section, which also offers features including: The Moment, personal accounts of Hong Kong moments; Face Off, two experts debating a topic; Radar, in which Hong Kong residents reveal five topics they’re following; Inventory, a look at the retail scene; and Eight Questions for, question-and-answer interviews with movers and shakers.
Users of Android tablets can now take a walk down Wall Street, as The Wall Street Journal announced the release of its Wall Street Journal Tablet Edition app for that platform.
The app is available free-of-charge via the Android Market, and full digital subscriptions at $3.99 per week include access to WSJ Tablet Edition app for Android, WSJ Tablet Edition app for iPad (pictured), WSJ.com, and WSJ Mobile Reader for BlackBerry and iPhone.
WSJ Tablet Edition app for Android will include all Journal content, full-screen video, market data, customizable features, and the ability to save articles for later or offline reading. It downloads each day’s content automatically every morning.
The Wall Street Journal Digital Network chief product officer Daniel Bernard said:
Our strategy is to serve readers whenever, wherever, and it’s critical that the Journal‘s unparalleled news and analysis are available in a high-quality format across multiple devices and platforms. The WSJ Tablet Edition for Android continues to blend the best of print and online with an experience that showcases our strength of innovation and original delivery of content.
Chief financial officers: The Wall Street Journal wants you. The Wall Street Journal Professional Edition will expand, starting with a customized version targeted toward CFOs in the spring of 2011.
The Wall Street Journal Professional Edition debuted in April, with content from the newspaper, as well as Dow Jones siblings Dow Jones Factiva and Dow Jones Newswire.
The CFO-centric version will include content from Deloitte such as research, topical digests, perspectives, and insights and technical analyses, as well as a targeted news feed and archives focused on topics like accounting, tax, regulatory matters, financial markets, strategy, operations, and management. Customizable tools and features and email newsletters will also be offered.
Dow Jones editor-in-chief and The Wall Street Journal managing editor Robert Thomson said:
The virtues of the vertical are obvious. Professional users of information rightly demand precision and don’t want a frustrating scramble through a thicket of content. And we all seek and need a content community populated by our professional peers and not by idiosyncratic interlopers.
