I guess, Tumblr fans can calm down and realize New York Times’ associate magazine has joined Tumblr, covering the latest style and culture. I don’t think Tumblr is a journalistic platform. It’s perfect for blogging on the arts and being tightly-knit with the community, or introducing new songs from The Beastie Boys.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
The New York Times dominates the newspaper sector when it comes to Twitter followers, tallying more than 3 million (3,062,437, to be exact) as of March 31, while no other newspaper cracked the 1 million mark, according to a report by Dylan Stableford for TheWrap.com’s Media Alley.
The Vatican is looking to create an online presence for the Catholic community. We have a few tips.
The Washington Post editor of video Steven King pinned the success of original news on the Web to securing integrated sponsorships during a panel at the Beet.TV Video Journalism Summit, moderated by WebNewser editor Alex Weprin. King mentioned how sponsor logos are integrated into the show set and the video-player skin during Post Today.
Chris Cillizza, managing editor of The Washington Post‘s PostPolitics and author of blog The Fix, must have been hungry during this session at the Beet.TV Online Video Journalism Summit, as he said newspapers must stop serving up only “meat and potatoes” and offer a “buffet” of content. Cillizza spoke about Web-video successes and failures at the Post.
The Washington Post head of video editorial Steven King told Beet.TV the newspaper and Yahoo! have enjoyed a quick fix from The Fast Fix, a co-branded 60-second daily video update in which Chris Cillizza, managing editor of PostPolitics and author of blog The Fix, updates news from the Beltway. The Fast Fix has reached 1 million views per day, virtually equaling the viewership of MSNBC’s The Rachel Maddow Show, although, as Beet.TV points out, a comparison of a one-minute Webcast and a 60-minute television show is stretching it a bit.
Residents of the Washington, D.C., area in need of home-care professionals can now take a stroll down Service Alley, a new online marketplace from The Washington Post.
Service Alley allows users to find, research, and contact local home improvement resources, as well as to keep records on contractors and view other users’ favorites. Logging in with Facebook allows users to see recommendations from friends.
The site is organized into three categories: Inside the Home, covering bath and sink, designing and decorating, drywall and insulation, locks, piano service, pest control, remodeling, and windows; Outside the Home, which focuses on concrete and paving, decks and outdoor structures, drainage, excavation and demolition, solar energy, and trees and shrubs; and Cleaning Services, including carpet and upholstery, ducts and vents, gutter cleaning, hazardous removal, pressure washing, and window cleaning.
The Washington Post entered the iPad app game, launching a free app that offers all of the newspaper’s news, opinion, and feature stories, as well as online photo galleries and videos, Mashable reported.
Access to all content will be free-of-charge through Feb. 15, after which subscriptions to the iPad edition will cost $3.99 per month, or $0.99 for subscribers to the print edition of The Washington Post, according to Mashable.
The app also features a Live Topics section, which combines top stories with related content from around the Internet and conversation streams from Twitter and Facebook, Mashable reported, adding that users can download individual articles for offline reading, as well as sharing them via Facebook, Twitter, and email.
Newspaper online revenues at The Washington Post Co. were $77.8 million for the first nine months of 2010, up 14 percent compared with the prior-year period, paidContent reported, adding that display ad revenue rose 26 percent in the third quarter and 21 percent in the first nine months of the year versus the year-ago periods.
The third-quarter earnings announcement marked the company’s first without Newsweek, which it sold to audio-equipment stalwart Sidney Harman at the end of the quarter, with paidContent reporting that The Washington Post Co. posted an $11.5 million loss in its discontinued operations column for Newsweek.
The newspaper division as a whole slashed its operating loss to $1.7 million in the third quarter from $23.6 million in the third quarter of 2009, according to paidContent.
The Washington Post is taking the social out of social media, responding to a Twitter battle with GLAAD (The Gay & Lesbian Alliance Against Defamation) by banning the use of the newspaper’s official Twitter account or staffers’ professional or personal accounts to respond to critics or speak out on behalf of the Post, TBD.com reported.
An opinion piece by Tony Perkins sparked the controversy, as Perkins discussed his views on why gay teens become depressed, prompting a response from GLAAD and some back-and-forth on Twitter, according to TBD.com, and ending with GLAAD Tweeting, “@WashingtonPost There are not “both sides” to this issue. Teen suicide isn’t a debate-it’s a tragedy. http://bit.ly/crX6q5 #LGBT.”
The email to staff from Washington Post managing editor Raju Narisetti, via TBD.com:
Subject: Responding to readers via social media
This week, some Post staffers responded to outside critics via our main Twitter account. At issue was a controversial piece we’d published online. The intent in replying was to defend the decision to publish the piece, but it was misguided both in describing our rationale for publishing the piece and as a matter of practice. It shouldn’t have been sent.
Even as we encourage everyone in the newsroom to embrace social media and relevant tools, it is absolutely vital to remember that the purpose of these Post-branded accounts is to use them as a platform to promote news, bring in user-generated content, and increase audience engagement with Post content. No branded Post accounts should be used to answer critics and speak on behalf of the Post, just as you should follow our normal journalistic guidelines in not using your personal social-media accounts to speak on behalf of the Post.
