Last month Groupon’s U.S. Revenues took a nosedive of nearly 30%, falling from $88.9M in January to $61.7M in February. Following a miniscule drop in revenue from August to September, Groupon had seen consistent growth from September through January. So what’s to account for this dramatic drop in February? Could it have anything to do with their grotesque Super Bowl commercials? You be the judge.
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It looks like the story of Groupon’s offensive Super Bowl ad campaign has come to a close. Groupon is pulling the controversial ad, along with the other commercials from the campaign.
