WEEI.com reached a milestone in October, as the Web site for Boston sports-radio station WEEI-AM topped 1 million unique visitors, setting its all-time high.

According to OneStat.com, WEEI.com reached the million mark after expanding its online efforts in May 2008, when it tallied 201,059 unique visitors.

Total page views for the site were 5.6 million in October, and its mobile apps and sites drew 95,000 unique visitors for the month.

When compared with May 2008, referral visits from search engines and links rose to 710,000 from 167,500; time-shifted audio-on-demand plays to 572,348 from 80,548; and online audio streaming to 121, 322 from 39,742.

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