Viral marketing is a great way to spread the word about your product or brand, but how can you get a viral marketing campaign off the ground? KISS Metrics has put together a Viral Marketing Cheat Sheet that provides seven great tips designed to help you catapult your brand to viral success.
Thinking about starting a blog? Before you even think about sitting down to set up your blog and write your first post there are several questions you need to ask yourself. These seven important questions can help you determine whether you’re on the right track, how you should proceed and whether you should even be starting a blog at all.
When it comes to online video, shooting, editing and uploading your clip to YouTube, Vimeo or other online video sharing sites is only the beginning. Once your video is online you face the daunting task of actually getting people to watch. How do you promote yourself? Where should you focus your energies? We’ve put together a list of five tips for using social media to get more views.
With stop motion practically taking over the Internet, a lot of creative people are being inspired to try this technique out for themselves. But where do you start? We had the opportunity to talk to YouTube partner, filmmaker and stop motion expert Kyle Roberts for some insight, tips and examples.
You could be creating the best YouTube content in the world, but if you aren’t marketing it then the odds of your channel really taking off are slim to none. In his presentation of the YouTube Partner Playbook, Ryan Nugent talked about how to engage the YouTube community, social media and bloggers in order to promote your content and bring in more views.
Back in June, Ryan Nugent from the YouTube Next Up Lab revealed that YouTube was working on a new initiative—a document chock full of tips to help partners build their audiences, optimize discovery and maximize their overall YouTube success. This week the YouTube Creator Playbook has gone live. The playbook is a 70-page guide packed with important tips, best practices and strategies to help you build your audience on YouTube. It’s free to download and is an amazing resource for YouTubers of all shapes and forms.
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Opera, which produces web browsers for desktop and mobile devices, took a look at the:
State of the Mobile Web, June 2011
The reports focuses on the monthly bandwidth limits mobile users face as U.S. mobile carriers abandon unlimited data plans. Opera’s “Opera Mini” browser for phones achieves its data efficiency by optimizing mobile page viewing through data compression on Opera’s servers before displaying web pages on a phone.
Opera provides examples of typical web page sizes of popular sites like Google search (24KB), Google Mail (20KB), Facebook (201KB) and Twitter (222KB). I find these numbers difficult to believe. Why, for example, would the relatively lightweight Google.com search page by 24KB while the text and Javascript heavy Google Mail be only 20KB? And, why would the typical dense Facebook page be lighter than Twitter (201 vs. 222KB)? That aside, Opera provides examples of how their server-side data compression lets you view more “pages” in Opera Mini on a phone using much less data. Opera claims, for example, that the typical 222KB large Twitter page in a desktop browser is a mere 14KB in Opera Mini after server-side compression.
Opera also provides tips to conserve 3G data use that makes good sense:
1. Open the full email only if necessary. Open email attachments sparingly, if at all.
2. Manage your apps’ hunger for mobile data. Disable push notifications.
3. Consider using a smart mini browser, like Opera Mini. These keep you from downloading too much data to your phone.
4. Spotify is awesome, but use your locally-stored playlist when on the go.
5. Update and download apps over WiFi.
6. Consider using mobile-friendly webpages. Our research shows they shave off a significant amount of data that otherwise would count against your cap.
7. Turn off images when nearing your cap. Most browsers make it easy. In Opera Mini, just click Settings > Load Images.
8. Avoid HD video on YouTube when browsing on a mobile connection. Just 10 minutes of HD video per day fills a standard 2GB plan.
My recommendation is to move Opera’s tip 5 to the top of your list: Use WiFi hotspots as much as possible.
YouTube is working on a Partner Playbook, chock full of tips to help their partners build their audiences, optimize discovery and maximize views. At a YouTube Partner MeetUp in New York on June 16, 2011, Ryan Nugent from the YouTube Next Up Lab presented a draft of the Playbook. This is part two in a series presenting tips gleaned from Ryan’s presentation of the YouTube Partner Playbook.
We all aim to reach a variety of followers on Twitter, but who exactly are we looking to reach? We sometimes fail to question who our followers are and why they are following. For example: how many of your followers are from your area? Probably not as many as you had hoped. It is extremely important and beneficial to gain a local following on Twitter.
While the I like the stock Android keyboard, I still find it difficult to use to type thinks like email addresses. I recently discovered an app called Auto Text Keyboard that automatically expands pre-defined shortcuts into complete words. Now, instead of having to constantly type in my email address to login to different web sites on my phone, I just enter a three letter shortcut.
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