If video killed the radio star, and video jockeys killed the disc jockeys, is Twitter about to kill the video star? Yeah, that’s a bit cliche, but MTV is hiring their first Twitter jockey and the person will be responsible for being “brand-new face and voice for MTV across social media platforms, including MTV.com, to expand the two-way dialogue between MTV and its global audience.” MTV doesn’t define the culture the way they did in the 80s and 90s, but this move definitely represents the growing commercial power of Twitter.
