The National Post, a daily Canadian newspaper, has done some interesting things with FourSquare and other social media, and embraces a balance between traditional media and extending its reporting into social media. We had the opportunity to chat with Chris Boutet, Senior Producer, Digital Media at the National Post, about why social media is a natural extension of what goes on in the newsroom.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
A new poll from 24/7 Wall St. and Harris Interactive has its finger on the pulse of what the average American really thinks about the future of traditional media, and it appears rather bleak: 55% of those surveyed think that traditional media as we know it will no longer exist within ten years.
Journalists appear to be reaching an equilibrium of sorts between print and digital media – an “equilibrium of sorts” because it appears the scales are tipped heavily in favor of going digital. According to a recent report by Oriella PR Network, journalists see their offline publications as risky endeavors in the current economy, with over half of those surveyed predicting the demise of their print, publication or TV media sometime in the future.
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