Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

Google+ Traffic Up 55% — Hits 49M Visits in December


Experian Hitwise tweeted last night about Google+’s latest coup — a 55% traffic increase in December over November.  We recently reported on a study about Google having up to 62 million users (the report was based on a surname average estimate, interesting stuff) and that study had also suspected that Google+ had blown up in December.  Now we know it’s definitely true, and the big question is whether this trend will continue.

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INRIX Traffic for Windows Phone Update Brings Traffic Forecasts & Quick Reporting


INRIX provides real-time traffic information based on automated fleet vehicle reports, road sensors and crowd sourced information from individuals using their apps. Data from individuals’ apps are sent anonymously to provide traffic speed data for specific locations.

The INRIX Traffic for Windows Phone 7 app is getting a major version bump today to 2.0. It introduces three new features:

1. Traffic Forecasts: Look up to 8 hours ahead to see what you can expect when you hit the road. Nobody likes to be late and this feature helps drivers determine the best time to leave based on how traffic conditions are expected to impact travel times.

Forecasts are based on INRIX’s preditive algorithms that includes factors such as current traffic conditions, day of the week, season, holidays and related days, current and forecasted weather, accidents and road construction, as well as other events such as school schedules, major sporting events and concerts.

2. Quick Reporting: Report accidents and police activity along your route to help other drivers save time and travel safely.

3. Landscape Mode: For additional versatility based on viewing preference.

INRIX Traffic 2.0 for Windows Phone is a free app available from the Microsoft App Marketplace.

Podcast 50: Waze, ABC-7 LA & CarMageddon-A Discussion with Di-Ann Eisnor of Waze


Yesterday I wrote about how Waze, a social crowdsourced traffic information service and mobile app (iPhone, Android, BlackBerry) is teaming with KABC (aka ABC 7) in Los Angeles to try to deal with the traffic nightmare expected next week for what is being called Carmageddon. You can learn more about the planned weekend shutdown of the 405 freeway starting at 7pm PDT July 15 at this site sponsored by Waze:

The Carmageddon Resistance

Here’s what’s going to happen: The northbound 405 between the 10 and the 101 (10 miles), and southbound 405 between the 101 and Getty Center Drive ramps (4 miles) will be closed for 53 hours!

KABC TV Teaming with Social Traffic/Navigation Waze to Prepare for “carmageddon”

To learn more about how Waze’s crowdsourced nagivation service and mobile apps are going to participate in helping to provide traffic information during Carmageddon, I spoke with Di-Ann Eisnor, VP Platform & Partnerships for Waze. You can listen to our 20 minute conversation in Podcast 50 embedded below (and also available in iTunes as the “MobileViews Podcast.”

CORRECTION NOTE: In my July 5 blog, I said that Waze is powered by INRIX. Di-Ann told me that I was mistaken and that Waze is crowdsource powered. My apologies for not double-checking this.

Vevo Traffic Up 62 Percent, Thanks To YouTube

Vevo Logo

Vevo LogoVevo is one of the fastest growing video sites of all time, having built themselves up to a whopping 48 million unique visitors in June, only half a year after their launch in December 2009. According to recent statistics released by the video site, Vevo’s traffic has grown 62 percent since the site launched at the end of last year. Though Vevo has done very well on it’s own, YouTube has played a huge factor in the site’s growth, as YouTubers can stream Vevo clips and many viewers initially discovered the music video site because of videos they watched on YouTube.
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