Despite the panic over Facebook’s decline in organic reach, the social network still drives more referral traffic than all other top platforms.
Facebook may continue to dominate social traffic, but the 15-year-old Fark is among the up-and-comers.
IBM rocked the Twittersphere this morning with the disappointing news that Twitter contributed absolutely nothing to referral sales on Black Friday. By IBM’s calculation, social media sites referred less than one percent of site visits and an even smaller fraction of sales.
After months of rapid growth, Pinterest’s traffic took a turn for the worse in April, dropping 25 percent. But May is looking better for the online Pinboard. New statistics show a steady climb in the number of people who use the Facebook app every month, while the amount of daily activity has more than doubled.
Experian Hitwise tweeted last night about Google+’s latest coup — a 55% traffic increase in December over November. We recently reported on a study about Google having up to 62 million users (the report was based on a surname average estimate, interesting stuff) and that study had also suspected that Google+ had blown up in December. Now we know it’s definitely true, and the big question is whether this trend will continue.
INRIX provides real-time traffic information based on automated fleet vehicle reports, road sensors and crowd sourced information from individuals using their apps. Data from individuals’ apps are sent anonymously to provide traffic speed data for specific locations.
The INRIX Traffic for Windows Phone 7 app is getting a major version bump today to 2.0. It introduces three new features:
1. Traffic Forecasts: Look up to 8 hours ahead to see what you can expect when you hit the road. Nobody likes to be late and this feature helps drivers determine the best time to leave based on how traffic conditions are expected to impact travel times.
Forecasts are based on INRIX’s preditive algorithms that includes factors such as current traffic conditions, day of the week, season, holidays and related days, current and forecasted weather, accidents and road construction, as well as other events such as school schedules, major sporting events and concerts.
2. Quick Reporting: Report accidents and police activity along your route to help other drivers save time and travel safely.
3. Landscape Mode: For additional versatility based on viewing preference.
INRIX Traffic 2.0 for Windows Phone is a free app available from the Microsoft App Marketplace.
Yesterday I wrote about how Waze, a social crowdsourced traffic information service and mobile app (iPhone, Android, BlackBerry) is teaming with KABC (aka ABC 7) in Los Angeles to try to deal with the traffic nightmare expected next week for what is being called Carmageddon. You can learn more about the planned weekend shutdown of the 405 freeway starting at 7pm PDT July 15 at this site sponsored by Waze:
Here’s what’s going to happen: The northbound 405 between the 10 and the 101 (10 miles), and southbound 405 between the 101 and Getty Center Drive ramps (4 miles) will be closed for 53 hours!
To learn more about how Waze’s crowdsourced nagivation service and mobile apps are going to participate in helping to provide traffic information during Carmageddon, I spoke with Di-Ann Eisnor, VP Platform & Partnerships for Waze. You can listen to our 20 minute conversation in Podcast 50 embedded below (and also available in iTunes as the “MobileViews Podcast.”
CORRECTION NOTE: In my July 5 blog, I said that Waze is powered by INRIX. Di-Ann told me that I was mistaken and that Waze is crowdsource powered. My apologies for not double-checking this.
The iPad is currently dominating the tablet game, contributing more than 89 percent of tablet traffic in 13 countries comScore evaluated in their latest report that compares online traffic trends for the month of May
Vevo is one of the fastest growing video sites of all time, having built themselves up to a whopping 48 million unique visitors in June, only half a year after their launch in December 2009. According to recent statistics released by the video site, Vevo’s traffic has grown 62 percent since the site launched at the end of last year. Though Vevo has done very well on it’s own, YouTube has played a huge factor in the site’s growth, as YouTubers can stream Vevo clips and many viewers initially discovered the music video site because of videos they watched on YouTube.
A recent report by Lou Kerner analyzing Facebook traffic across all the major social game publishers’ games shows that almost every social games company experienced losses in traffic for the month of May… all except Playdom. The catalyst for the loss of users was undoubtedly Facebook’s decisions to turn off two key viral Facebook features: notifications and requests. Are we about to see a shake up in the leadership of social gaming, and will Playdom begin to encroach on Zynga’s turf?