A study from the e-commerce solution and offer provider TrialPay revealed that Mother’s Day led to a five-fold increase in social games revenues as many players filled out offers for flower delivery and more. Generally, game publishers introduce fresh content during holidays and special occasions while presenting time and price sensitive reasons for users to make purchases. With over 40% of the top 50 social games running Mother’s Day promotions, the revenues generated are nothing to smirk at.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Earlier this week I had the opportunity to speak with Will O’Brien of TrialPay to discuss the company’s offering and the current state of offer-based advertising on the web. While there has been the argument that social applications don’t have effective monetization strategies, there’s no doubt that social games have already cracked the monetization nut and are bringing in significant revenue.
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