
A study from the e-commerce solution and offer provider TrialPay revealed that Mother’s Day led to a five-fold increase in social games revenues as many players filled out offers for flower delivery and more. Generally, game publishers introduce fresh content during holidays and special occasions while presenting time and price sensitive reasons for users to [...]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our
Earlier this week I had the opportunity to speak with Will O’Brien of TrialPay to discuss the company’s offering and the current state of offer-based advertising on the web. While there has been the argument that social applications don’t have effective monetization strategies, there’s no doubt that social games have already cracked the monetization nut and are bringing in significant revenue.




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