Marketers—do you know where and how your online video ads are being displayed? TubeMogul reports that you may not be getting what you think you’re paying for when you buy pre-roll video ads.
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This week TubeMogul published an infographic with some impressive figures showing that they are officially the world’s largest buyer of real-time video advertising.
If you use TubeMogul’s video syndication and analytics service to upload once and easily distribute your videos to multiple platforms in one go (YouTube, Vimeo, Twitter, Blip, DailyMotion, etc.), you’re in for a bit of a change. The company has moved its service to a new location, independent of TubeMogul, at OneLoad.com.
If you are serious about maximizing the potential of your online video campaigns then you’ll need some help, and one of the best ways to save yourself time and monitor your campaign effectively across multiple video sites and platforms is with TubeMogul. TubeMogul is a one-stop-shop for video analytics and distribution, offering tons of features for content distributors and publishers. They are constantly upgrading their service with new features, including the launch of HTML5 analytics this week. We’ve compiled a list of five features that make TubeMogul worthwhile for online video creators, distributors and publishers.
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Last week Business Insider released a list of the 10 top grossing YouTube stars, based on estimated statistics and analytics from TubeMogul. Following the release of the list Greg Benson of Mediocre Films, who is the seventh highest YouTube earner according to Business Insider, called out the publication saying that there is no way their statistics are correct. Benson uploaded a YouTube video response to the article saying, “Everything in the article appears to be wrong”.
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It has been common knowledge for some time that it is possible to make money on YouTube, and that some of the top YouTube Partners were even earning their entire living off the video site. However, nobody knew for sure how much money the top YouTube Partners were making, until now. New statistics released by TubeMogul list the estimated top ten highest grossing YouTube stars, all making more than $100,000 per year.
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This week TubeMogul announced that they have started offering a new free and robust video analytics program to users. While publishers have access to tools like Google Analytics and Quantcast, video creators have never been offered similar analytics services – until now. TubeMogul’s InPlay video analytics, which are used by top media companies and publishers, are now free for all.
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TubeMogul and Ooyala have both announced this week that they are taking video analytics to the local level with city-level analytics. Users of both services will be able to see how their videos perform at the local level, giving video publishers the opportunity to understand where their campaigns are getting the most attention and why. Find out more about the new analytics features at each site after the jump.
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According to new TubeMogul stats released by Mashable, Twitter is emerging as a powerhouse for online video referrals. Twitter has left sites like Facebook, Google, Yahoo and Bing in the dust with their average monthly growth in number of streams referred, as well as the average minutes of video watched per stream.
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When you are looking for a website to host your video content, the decision can be overwhelming. There are a huge number of sites where you can upload and share your videos, from YouTube to Facebook and everything in between. So how do you decide which video site is best for you?
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