Tumblr is growing rapidly, but its strongest demographic is one without much money to spend, making advertising on the blogging platform a tough proposition for its new owner, Yahoo.
Yahoo Faces Advertising Challenges on Tumblr, Report Finds
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Mediabistro Webcast
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.
"Vine: Create Quick Social Videos To Market Your Brand" Webcast
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here. Original Tumblr Designer Leaves the Company
Jacob Bijani, Tumblr’s first designer, has left the company, he said today in a blog post.
Stilly Hopes to Be Vine for Tumblr
Today, Versagram released its second app, Stilly, which lets users record animated GIF and post it to Tumblr or send it by SMS or iMessage.
Tumblr Introduces Sponsored Posts in Desktop Content Streams
Tumblr will roll out sponsored posts into user’s main content feeds, the company said today.
Social Media Newsfeed: Nasdaq Fined Over Facebook IPO | Gmail Changes
Nasdaq is Fined $10 Million Over Facebook IPO (The New York Times/Dealbook)
Nasdaq’s parent company will pay the largest fine ever levied against an exchange for “poor systems and decision making” both before and after the bungled Facebook initial public offering. The confusion on the morning of May 18, 2012, had been caused by errors in Nasdaq’s computer programming, but executives at the exchange decided to ignore the request for a break and proceed with trading, leading to mounting confusion.
Social Media Privacy Policies Come With Unexpected Loopholes
By now, most users think they know the social privacy media privacy landscape, but a Canadian research project found some surprising loopholes in the companies’ privacy policies.
Sheryl Sandberg’s Leanin.org Joins Tumblr
What would you do if you weren’t afraid? The women’s leadership community co-founded by Facebook COO Sheryl Sandberg has joined the blogging site Tumblr, where the answers to that question are illustrated with pictures, videos, and animated GIFs. Visitors to the official Lean In Tumblr page will be greeted with the bullet-deflecting bracelets of Lynda Carter as Wonder Woman and a submission form to add their own voices.
Social Media Newsfeed: Foursquare Data | Twitter TV Targeting
Foursquare Licenses Trickling Firehose of Check-in Data to Gnip (SocialTimes)
Foursquare has tapped the social data reseller Gnip to be the exclusive distributor of its check-in data, the companies said on Thursday. Each time a Foursquare user checks in, Gnip will see the name of the venue the time of day and the gender of the user.
This Week In Social Commerce — May 23, 2013
While everyone is talking about Tumblr’s acquisition as a one-man show at $1.1 billion, Yahoo! paid $3.5 billion for Geocities back in 1999 with only 19 million uniques compared to Tumblr’s 300 million uniques, so, in some sense, Tumblr is a good deal. While this latest acquisition seems like a big one, it’s also symbolic of what internet traffic is worth now in scale and shows that social blogging networks are not just traffic platforms, but strategic internet real estate. Tumblr, where anyone can blog and share others’ blogs, has also become mainstream, so is everyone blogging now? Is that the future of consumerism?
A Mention on Google+ Drives More Sales Than One on Facebook, Study Finds
Google+ shares are more valuable to merchants than referrals from Twitter or Facebook, according to an analysis of $5 million worth of online purchases that came through the social commerce platform Addshoppers.com.
