YouTube hopes a more traditional approach to advertising may help its stars gain name recognition.
The TV ratings powerhouse Nielsen says they’ve cracked the code on that relationship, with a first-of-its-kind study that proves a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program. Nielsen also says the data proves that more research is needed in this area.
Joseph Gordon-Levitt is more than an actor, director, producer and writer—he also has his own collaborative production company, HitRECord, which enables writer, musicians, photographers, video editors and other creatives to collaborate on all sorts of projects from video and audio to images and text. This week, Levitt announced that HitRECord is partnering with Pivot, a new cable TV network to bring their collaborative platform to television with a collaborative variety show called ‘Hit RECord on TV’.
It looks like it won’t be long before Xbox Live users will be enjoying Microsoft original interactive TV content. GigaOM’s Janko Roettgers reports that at All Things Digital’s Dive into Media conference, Microsoft’s Entertainment and digital media President, Nancy Tellem, announced that the company is working on producing its own premium interactive TV shows by the end of this year.
Thanks to a new deal between Google and UK satellite television operator Freesat, UK television viewers will be able to tune into a dedicated YouTube television channel by the end of next month.
YouTube is working with television and cell phone manufacturers to bring YouTube videos to television screens. The company today announced a “send to TV” icon that connects mobile devices to television sets like a remote control.
As 2012 comes to a close, Hulu has released their top 10 lists for the best TV dramas and TV comedies of the year. But if you’re interested in watching many of the shows on Hulu’s lists you may have to go elsewhere to get your fix. Only three of the streaming site’s picks for the best dramas of 2012 and eight of their picks for the best comedies are actually available on Hulu.
A long-rumored spinoff of the 1990s ABC sitcom Boy Meets World will indeed hit the airwaves, according to Twitter and Tumblr announcements from the actors involved. The daughter of the original boy — Cory Matthews, played by Ben Savage — and Topanga Lawrence, played by Danielle Fishel, gives the new series its name.
When three grandmas—sisters Mary, Josie and Teresa—got together for lunch and watched the Kim Kardashian and Ray-J sex tape, little did they know it would lead to their very own reality show on Oprah’s OWN Network.
It’s official: Online streaming services like Netflix are drawing us away from our idiot boxes. According to Nielsen, overall daily television viewing is on the decline, down 1.9% in the second quarter of 2012, and Netflix subscribers are leading the pack when it comes to choosing Internet video over TV.