Ad leaked inside Instagram for new “one tap photo messaging app” called Bolt. Pandora advertising revenue up, but shares fall. These stories, and more, in today’s Morning Social Media Newsfeed.
Soundwave update lets you share music, messages. Facebook adds Ads Manager to iOS, Android apps. These stories, and more, in today’s Morning Social Media Newsfeed.
While the industry is turning to video for better engagement, bot traffic and declining cable viewers result in low returns for video advertising.
YouTube hopes a more traditional approach to advertising may help its stars gain name recognition.
Google’s Chromecast just added 10 more apps, which more than doubles its existing numbers.
The new apps are: Vevo, Red Bull.TV, Songza, The Washington Post’s PostTV, Viki, Revision3, BeyondPod, Plex, Avia and RealPlayer Cloud. Read more
The TV ratings powerhouse Nielsen says they’ve cracked the code on that relationship, with a first-of-its-kind study that proves a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program. Nielsen also says the data proves that more research is needed in this area.
Joseph Gordon-Levitt is more than an actor, director, producer and writer—he also has his own collaborative production company, HitRECord, which enables writer, musicians, photographers, video editors and other creatives to collaborate on all sorts of projects from video and audio to images and text. This week, Levitt announced that HitRECord is partnering with Pivot, a new cable TV network to bring their collaborative platform to television with a collaborative variety show called ‘Hit RECord on TV’.
It looks like it won’t be long before Xbox Live users will be enjoying Microsoft original interactive TV content. GigaOM’s Janko Roettgers reports that at All Things Digital’s Dive into Media conference, Microsoft’s Entertainment and digital media President, Nancy Tellem, announced that the company is working on producing its own premium interactive TV shows by the end of this year.
Thanks to a new deal between Google and UK satellite television operator Freesat, UK television viewers will be able to tune into a dedicated YouTube television channel by the end of next month.
YouTube is working with television and cell phone manufacturers to bring YouTube videos to television screens. The company today announced a “send to TV” icon that connects mobile devices to television sets like a remote control.