The NFL season has yet to begin, and last year’s best running back has already stumbled out of the gate. Feeling the pressure of being a leader on team with high expectations and one of the top fantasy football players, Arian Foster tried, and failed, in an attempt to relieve people of their worries about his hamstring injury. Read more
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
How many times have you snapped a photo with your phone and shared it via a Twitter tweet linking to the photo on Twitpic? Once posted, the photo is viewable by anyone and you do not have much control over how it gets used by other people. But, did you know that Twitpic signed an agreement with a company named World Entertainment News Network (WENN) and that WENN can sell those photos for publication? Moreover, you agreed to this when you agreed to Twitpic’s service agreement.
Fine Print Blurs Who’s in Control of Online Photos (New York Times)
This is mostly a concern for professional photographers. However, we all should be aware of what we agree too in service agreements of all kinds that involves content we create and share with our friends and collegues.
The New York Times article closes with a quote by a lawyer focused on legal issues for photographers: “You’re acknowledging those terms of services, you’re bound by them,” Ms. Wright said. “Even if you don’t read them.”
Celebrities who use photo-sharing service Twitpic to post photos on Twitter now have an agent, as entertainment news and photo group WENN announced a deal to represent those images.
Finding a video on YouTube video that is so compelling that it has to be shared is as rare as seeing a double rainbow, but that doesn’t stop advertisers from trying. We recently spoke to Dan Greenberg, who is the CEO of a video advertising firm in San Francisco called Sharethrough. Greenberg’s ability to turn branded videos for companies like GM and Lego into viral sensations earned him a spot on Advertising Age’s list of Media Mavens for 2010. He shared with us some basic strategies for viral marketing.
Before Sharethrough, Greenberg was a teaching assistant at Stanford University’s first Facebook class in 2007. The assignment was to build a Facebook application and use basic psychology principles in the social space to get it to go viral. Six to seven weeks into the class, one student raised his hand. “We’re making $2,000 a day,” Greenberg recalled him saying. “Can we keep it?” Greenberg’s students had figured out the psychology of social media:
After the class, Greenberg estimates that at least half of the students either continued to run their businesses, sold out to other companies, or were hired to work at a gaming company like Zynga. It was in this class that Greenberg met his future co-founder and CTO, Rob Fan.
They said, “let’s build some of these apps ourselves,” and set to work getting advertisers to pay them for video content. Learning how to help a video “find its way into the nooks and crannies of the web,” Greenberg said, would become the core product of Sharethrough. He had this advice for getting people to share videos:
The online workplace might be on the verge of changing in ways that we can only speculate — due to a new project simply called Heello. The company is the latest project of TwitPic founder Noah Everett. Read more
